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Monday, July 1, 2013

Ciara & Nicki Minaj hit dance floor in "I'm Out"

The R&B songstress Ciara lets her hotness be her best revenge against a no good ex in the just-released fashionable and fierce video for her super hype new single, "I'm Out," featuring rapstress Nicki Minaj, during the pre-show of the 2013 BET Awards. "I'm Out" is the intro track to Ciara's upcoming eponymously-titled fifth studio album, slated to release on July 9th. The anthem gets a dance-heavy video capable of matching its vibe and we see a very different and edgy Ciara that we have been very impressed by.
The uptempo song is a "crystalline" rhythmic pop ladies' anthem, and it's your summer girls' night out anthem to end all anthems. From Ciara's a-capella bit at the beginning to Minaj's speedy, caustic verses over a swarming beat, put your hands up, toast your friends, celebrate your independence, and get down. Its melody is backed by clattering percussion. "The energy of the record is so dope, and it's really for the ladies, and Nicki she just killed the verse," Ciara told MTV News. "She literally murdered it, like she got that throw-back, that thing that she does that's so special. She went in."
The Hannah Lux Davis-directed futuristic clip for their turned up kiss-off track follows the theme of the song on point as the sexy ladies dressed in all white and hit the dance floor, perform some synchronized moves and forget about all their relationship troubles. It starts as a homage to Michael Jackson and Janet Jackson's iconic "Scream" video, then quickly turns into one of her most stylish, fierce, and sexy videos yet as she slays some choreography in the club and serves major aquatic sexiness. Ciara's choreography and dance/twerk moves were a sharp as ever and she spent and equal amount of time flexing her vocal muscles as she did her torso.
Ciara described the video perfectly during her visit to Tim Westwood: "It's a lot of fun, we're going in representing for the ladies, definitely a lot of dancing, it's just also us having cool girls time, just having fun". It's unfortunate the album had to leak so early but at least she has two massive records with 'Body Party' and 'I'm Out'." Not since the early Noughties have two Urban female acts served a video that screams 'MTV' as loud as this one does. Indeed, while many a recent Hip Hop/R&B video struggles to hold a light to clips spawned by the likes of GaGa and Rihanna, "I'm Out" visual is the standard all videos should aim towards packing moments we're gonna come out and say are timeless.

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