Karmin, the definitely-maybe-soon-to-be-married pop duo of Amy Heidemann and Nick Noonan, brings a whole lot of attitude and swag to their new video for the sassy kiss-off anthem, "Acapella." which marks the debut single from the pop duo's upcoming solo full-length debut, "Pulses," is due in September on Epic Records. The video in particular is a bit of a new experience for two group members, who started out on YouTube without elaborate sets and backup dancers to go along with their singing in a variety of bright and bold colors.
"Acapella," co-written by the duo, along with Sam "S*A*M" Hollander, while production duties were handled by Boys Like Girls frontman Martin Johnson, is a song about gaining your independence from dudes who are duds. Thematically, it could be this decade's answer to 'Single Ladies,' without being quite so anthemic and obvious. The song itself is a mix of human voices with limited instrumentation. "'Acapella' was created almost exclusively with human voices," says Heidemann. Over a booming bass line, she raps about finding Mr. Right and realizing he wasn't so perfect after all. The song's incredibly catchy beat matches perfect with the video's '90s feel..
Directed by Matt Stawski, the visuals of the music video were inspired by 90's music videos the group grew up watching, mostly drawn from director Hype Williams, and artists such as Busta Rhymes, Missy Elliott, TLC, Brandy and Destiny's Child. The twosome said of the concept: "The video for 'Acapella' is visually something we've always wanted to put out. Our first few major label videos didn't totally capture who Karmin is. It feels good to create something like this where we are at the helm and can really be proud of. The video definitely plays homage to the 90's videos we grew up with and are still inspired by today."
The Hype Williams-inspired clip sees the Boston-based pop duo is taking it back to the old school, and rock red, blue and green color-coordinated outfits and accessories while performing a sequence of choreographed moves in front of a red Mercedes SLS, and features their usual quirky sense of fashion and humor, showing them at one point - sans music - pulling a piece of bread out of a toaster with a dollar sign in the middle of it. Noonan tosses it to Heidemann, who then takes a big bite out of it, and the beat comes back as they continue to dance. Step into their colorful world below.
"Acapella," co-written by the duo, along with Sam "S*A*M" Hollander, while production duties were handled by Boys Like Girls frontman Martin Johnson, is a song about gaining your independence from dudes who are duds. Thematically, it could be this decade's answer to 'Single Ladies,' without being quite so anthemic and obvious. The song itself is a mix of human voices with limited instrumentation. "'Acapella' was created almost exclusively with human voices," says Heidemann. Over a booming bass line, she raps about finding Mr. Right and realizing he wasn't so perfect after all. The song's incredibly catchy beat matches perfect with the video's '90s feel..
Directed by Matt Stawski, the visuals of the music video were inspired by 90's music videos the group grew up watching, mostly drawn from director Hype Williams, and artists such as Busta Rhymes, Missy Elliott, TLC, Brandy and Destiny's Child. The twosome said of the concept: "The video for 'Acapella' is visually something we've always wanted to put out. Our first few major label videos didn't totally capture who Karmin is. It feels good to create something like this where we are at the helm and can really be proud of. The video definitely plays homage to the 90's videos we grew up with and are still inspired by today."
The Hype Williams-inspired clip sees the Boston-based pop duo is taking it back to the old school, and rock red, blue and green color-coordinated outfits and accessories while performing a sequence of choreographed moves in front of a red Mercedes SLS, and features their usual quirky sense of fashion and humor, showing them at one point - sans music - pulling a piece of bread out of a toaster with a dollar sign in the middle of it. Noonan tosses it to Heidemann, who then takes a big bite out of it, and the beat comes back as they continue to dance. Step into their colorful world below.
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