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Sunday, July 21, 2013

Victoria Justice aims to win her crush in "Gold"

Victoria Justice has released the joyous and glossy music video for her debut solo single, the uber-catchy pop track "Gold," the lead single taken from her forthcoming debut album that's scheduled for release later this year via Columbia Records. The Nickelodeon star's absurdly likable new single "Gold" got an equally charming video treatment as she croons her sugary-sweet melody on the hood of a car, before showering her love interest with golden glitter and switching into a pair of sassy leather pants.
The 20-year-old Florida-bred singer-actress rose to tween idol status after starring roles in Nickelodeon shows like "Zoey 101" and "Victorious," honing her singing chops on the show's soundtracks. As Justice preps her post-"Victorious" music career, she feels this track not only sets the tone for her album, but has just enough mass appeal to keep all of her fans listening. "I think it's a song that appeals to all ages. And it is, like, a little bit edgier and a little more mature, but not anything that was going to turn off younger fans as well," the chanteuse said.
Co-produced by The Struts, Peter Thomas, and Jay Vic, the upbeat fun song "Gold" is a one of those bubblegum, happy pop love songs that sticks in your head and kind of improves your mood. The track, perfectly encapsulates the empowering message Justice is hoping to spread on her in-the-works debut album. "From the moment I heard it, I just thought it was a really fun, catchy pop song, and I also liked how it came from a place of female empowerment," she told MTV News about the song, on which the former "Victorious" star tells her crush to "man up" because she's gold and he should make a move.
Justice has gone from victorious to golden in the Young Wonder-directed pink-hued "Gold" visual, which is not very high-budget but it's cute and expresses well the vibe and the fun of the song. Decked out in glamorous little dresses, the former "Victorious" star shows off a sassier, flirtier side in the video, which features "Teen Wolf" and "Arrow" star Colton Haynes as her love interest. They flirt in a vintage car, dance around a pretty sweet vintage car and twirl near said vintage car. Haynes even does a great job of pretending he's into it when Justice blows a bunch of gold sparkles all over his face.

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