MS MR have returned to the small screen via their media-critiquing brilliant VHS-themed video for "Think of You," the latest cut to be lifted from the alt-pop group's debut album, "Secondhand Rapture." The promotional cycle behind Brooklyn pop group MS MR's "Secondhand Rapture" apparently started many years ago on public access television, at least according to the retro-styled "Think of You" video, which seems to have a particularly intense effect on a little boy who is watching. MS MR are definitely spoiling their fans with such an unbeatable flow of impressive releases - this time.
The love-spurned New Yorkers' dark, entrancing debut album, "Secondhand Rapture," had its share of deceptively epic moments, but the chorus on the get-over-him track "Think Of You" may be the album's most grand pop gesture. Now the song has gotten the video treatment, and while it's not as unsettling as the videos for duo's previous singles, "Hurricane" and "Fantasy," it's just as visually arresting and off-kilter. "Think Of You," finds some middle ground between the bizarre and the nostalgic: public access television has never looked so neon.
Directed by BRTHR, the accompanying music video that starts off pretty tame and transitions into a colorful splash of vintage madness and it includes one flaming keyboard, one creepy little kid, and one guy with a TV for a head smashing a TV. The clip finds a young boy spending his afternoon in front of a dial-driven TV set, peeping pastiches to Bob Ross's The Joy of Painting, spandex-heavy fitness programs and even a headbanging send-up of Wayne's World. Also on the menu is a televised performance of MS MR's new, or is it old, single.
We're brought back to old-school public TV as they perform on what looks like an 80's VHS-era game show. vocalist Lizzy Plapinger and producer Max Hershenow performing the venom-spewing kiss-off tune on a retro television's fictional talk show. The young boy watches from his living room before he's literally sucked into the TV to enjoy the song in the flesh, becoming one with the colorful, trippy, VHS-like short. The whole thing has a David Lynch-meets-Tim and Eric feel. If you've been missing the old days, you'll be pleased. Watch the video below to see how well the song and setup actually work together. You can give it a peep down below.
The love-spurned New Yorkers' dark, entrancing debut album, "Secondhand Rapture," had its share of deceptively epic moments, but the chorus on the get-over-him track "Think Of You" may be the album's most grand pop gesture. Now the song has gotten the video treatment, and while it's not as unsettling as the videos for duo's previous singles, "Hurricane" and "Fantasy," it's just as visually arresting and off-kilter. "Think Of You," finds some middle ground between the bizarre and the nostalgic: public access television has never looked so neon.
Directed by BRTHR, the accompanying music video that starts off pretty tame and transitions into a colorful splash of vintage madness and it includes one flaming keyboard, one creepy little kid, and one guy with a TV for a head smashing a TV. The clip finds a young boy spending his afternoon in front of a dial-driven TV set, peeping pastiches to Bob Ross's The Joy of Painting, spandex-heavy fitness programs and even a headbanging send-up of Wayne's World. Also on the menu is a televised performance of MS MR's new, or is it old, single.
We're brought back to old-school public TV as they perform on what looks like an 80's VHS-era game show. vocalist Lizzy Plapinger and producer Max Hershenow performing the venom-spewing kiss-off tune on a retro television's fictional talk show. The young boy watches from his living room before he's literally sucked into the TV to enjoy the song in the flesh, becoming one with the colorful, trippy, VHS-like short. The whole thing has a David Lynch-meets-Tim and Eric feel. If you've been missing the old days, you'll be pleased. Watch the video below to see how well the song and setup actually work together. You can give it a peep down below.
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