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Monday, July 8, 2013

Ellie Goulding declares she's gonna let it "Burn"

Just days after the out of nowhere preview of her upcoming single, Ellie Goulding released the new music video for her latest catchy song "Burn," the lead single from the re-releasing 2012's sophomore album, "Halcyon," which will be due out on August 26th with ten new songs. The 26-year-old British singer is currently on tour with Bruno Mars and his 2013 Moonshine Jungle Tour. The Ibiza-style, ecstasy heavy number that will no doubt be a hit with all the sweaty ravers this summer.
Written and produced by Ryan Tedder, "Burn" was first recorded by Leona Lewis during the "Glassheart" sessions. She, however, for some reason let the track pass, till it finally got to Goulding. The anthemic electro pop jam is uplifting and uptempo, a synth-heavy pop song that plants a toe in the EDM world, packed with a fiery chorus with a tonne of mainstream hit potential. It's got those big booming Tedder drums that we all remember so well from when every second song on the radio was produced by the One Republic frontman, a deliciously repetitious hook,  and best of all, Goulding's voice, which is mesmerizing as it constantly flits from hoarse to high and then back again.
"Burn" is undeniably catchy, and Goulding's fragile and angelic vocals blend well with the vibrant dance production. Prepare for Goulding to slay your souls when the chorus hits in. While Goulding's "Burn" is a little more indie-pop sounding, Lewis's breaks into derivative tropical synths on the second verse in an obvious attempt to match the Stargate sound that was such a popular radio staple a few years ago. Her vocal performance is also a lot less inspired than Goulding's, but since Lewis' "Burn" is obviously still in the demo stage, we won't judge her too harshly on that one.
Goulding's voice is certainly one of the most unique and beguiling in pop music, and it's one that sticks with you, without ever resorting to being diva-like. Her vocals are angelic and ethereal, and here, she is surrounded by church bells and lots of computerized layers. Between the closeups, and her dancing as she declares, "We're gonna let it burn, burn, burn," with a swath of effects placed over her voice. The concept of "burning" and "fire" is heavily trafficked territory in pop music so we wish she'd have attempted to traverse a different lyrical route. Overall, "Burn" is not only the chill vibe of this video awesome but her angelic voice makes this song and video very energized and beautiful.

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