After wowing audiences across the US with her No.1 LP "Ora," British singer-songwriter Rita Ora heads to her hometown of Pristina, Kosovo, and parties with the city to delivers her fourth music video this year by way of "Shine Ya Light," the third UK single off her debut album, and will be fourth single in US. Ora is clearly an even bigger star in her hometown than she is everywhere else, and she turned the town upside down when she returned to her native hometown and it's good to get a closer look at her roots!
The Roc Nation singer has come a long way since being introduced to New York's Z100 radio station back in February with her boss Jay-Z. Often compared to Rihanna, the UK-based blonde bombshell seems to be finally stepping out from under Rihanna's shadow, and steps out in her own way for her new video "Shine Ya Light." Ora may be a worldwide pop superstar now, but she hasn't forgotten where she comes from. To prove it, she returned to her birthplace to celebrate her success with the locals. "I can't explain to you what this means," said Ora, who was overcome with emotion during her journey home. “This is the only place I wanted to shoot my video.”
The lyrics were inspired by Ora to dubstep and remix, the phrase "Shine Ya Light" was expression by Ora to find something which took several years to come when her debut album was released. Ora told The Boombox why she decided to record this reggae-flavored track. "'Shine Ya Light' was one of those songs that I wanted to do that came from a different kind of world," she explained. "You can hear my influences in it. Reggae is one of my big influences. I love mixing and matching genres. That's who I am. It feels good. It reminds me of an anthem."
Jay's protegee made an emotional return to the country of her birth like a Queen and shines bright in Emil Nava-directed video. But the video isn't a sombre affair - the 21-year-old struggles to stay dressed as she channels her in inner bad girl to ride through the streets on the back of a motorcycle and gets a police escort. Wearing her signature beanie, red lips and thigh-high stiletto boots. After warmly greeting her hometown fans, she performs near the Newborn monument with a breath-taking view of her town, symbolizing a sense of pride and accomplishment for her country.Enjoy her triumphant homecoming.
The Roc Nation singer has come a long way since being introduced to New York's Z100 radio station back in February with her boss Jay-Z. Often compared to Rihanna, the UK-based blonde bombshell seems to be finally stepping out from under Rihanna's shadow, and steps out in her own way for her new video "Shine Ya Light." Ora may be a worldwide pop superstar now, but she hasn't forgotten where she comes from. To prove it, she returned to her birthplace to celebrate her success with the locals. "I can't explain to you what this means," said Ora, who was overcome with emotion during her journey home. “This is the only place I wanted to shoot my video.”
The lyrics were inspired by Ora to dubstep and remix, the phrase "Shine Ya Light" was expression by Ora to find something which took several years to come when her debut album was released. Ora told The Boombox why she decided to record this reggae-flavored track. "'Shine Ya Light' was one of those songs that I wanted to do that came from a different kind of world," she explained. "You can hear my influences in it. Reggae is one of my big influences. I love mixing and matching genres. That's who I am. It feels good. It reminds me of an anthem."
Jay's protegee made an emotional return to the country of her birth like a Queen and shines bright in Emil Nava-directed video. But the video isn't a sombre affair - the 21-year-old struggles to stay dressed as she channels her in inner bad girl to ride through the streets on the back of a motorcycle and gets a police escort. Wearing her signature beanie, red lips and thigh-high stiletto boots. After warmly greeting her hometown fans, she performs near the Newborn monument with a breath-taking view of her town, symbolizing a sense of pride and accomplishment for her country.Enjoy her triumphant homecoming.
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