Nicki Minaj has unveiled the eye-popping video for her new single "The Boys," a quick romp heavy on primary covers, bikinis, thongs and kick drums, served as the first new cut feature on the upcoming reissue of the pop-rap vixen's sophomore album, "Pink Friday Roman Reloaded: The Re-Up," due in November 19. Minaj enlisted singer Cassie to croon the song's hook, and gets weird, wild, and downright wonderful.
Musically, the bass-heavy track is a R&B song, which features a mix of throbbing beat, strong basslines and synthesizers, along with gurgling acoustic-guitar riffs and rapping. Cassie's parts are backed up by a guitar line. The song is about a pithy kiss-off to men who try to buy love with money and jewels. With "The Boys," Minaj comes as close as she ever has to blending her two identities. She goes hard in the verses over gunshot snare drums, throwing out some hyperactive accents before giving way to Cassie on the singalong chorus. The result is catchy as hell, but with enough credibility that we don't think even radio 'Hot 97' will have a problem with it.
"The Boys" stirs a perfect storm between clever hip hop, potent pop, and soulful acoustic pondering. There's an outer space folk bridge that'll blow your mind. It's a smart, sly rumination on "The Boys" and it hits hard in an otherworldly vulnerable space. Minaj has married the two styles of rap and pop, and the song begs for immediate radio play. It is catchy as hell, but with enough credibility. It is one of Minaj's best tracks yet and a landmark song for 2012. Minaj is changing the game again and ensured that the barbz are gonna freak on this one.
Minaj gets her own back on men in the flame-fuelled video, shot by Colin Tilley, and it begins with a close-up shot of a newspaper headline, then cuts to Minaj performing alongside Cassie as the two dress up in brightly colored wigs and getting ready in a hair salon. The clip dances through moods in a similar fashion, assaulting the viewer with doses of Minaj's frenetic, craven Barbie personality, but Cassie embraces her masculine side in a dark blue suit with cropped neon hair, is our favorite look, and both of them gazing longingly into the camera.
Musically, the bass-heavy track is a R&B song, which features a mix of throbbing beat, strong basslines and synthesizers, along with gurgling acoustic-guitar riffs and rapping. Cassie's parts are backed up by a guitar line. The song is about a pithy kiss-off to men who try to buy love with money and jewels. With "The Boys," Minaj comes as close as she ever has to blending her two identities. She goes hard in the verses over gunshot snare drums, throwing out some hyperactive accents before giving way to Cassie on the singalong chorus. The result is catchy as hell, but with enough credibility that we don't think even radio 'Hot 97' will have a problem with it.
"The Boys" stirs a perfect storm between clever hip hop, potent pop, and soulful acoustic pondering. There's an outer space folk bridge that'll blow your mind. It's a smart, sly rumination on "The Boys" and it hits hard in an otherworldly vulnerable space. Minaj has married the two styles of rap and pop, and the song begs for immediate radio play. It is catchy as hell, but with enough credibility. It is one of Minaj's best tracks yet and a landmark song for 2012. Minaj is changing the game again and ensured that the barbz are gonna freak on this one.
Minaj gets her own back on men in the flame-fuelled video, shot by Colin Tilley, and it begins with a close-up shot of a newspaper headline, then cuts to Minaj performing alongside Cassie as the two dress up in brightly colored wigs and getting ready in a hair salon. The clip dances through moods in a similar fashion, assaulting the viewer with doses of Minaj's frenetic, craven Barbie personality, but Cassie embraces her masculine side in a dark blue suit with cropped neon hair, is our favorite look, and both of them gazing longingly into the camera.
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