Cher Lloyd continues her US invasion with a new sunny video for her friendship anthem, "Oath," serves as the second radio single in the US edition of her debut studio album, "Sticks + Stones," which just released on Tuesday. The video also features American rapper Becky Gomez, who collaborated on the catchy tune! The 19-year-old British singer has expressed surprise at her recent success in the US with her debut US single "Want U Back," and her stateside takeover seems to be going swimmingly.
"Sticks & Stones" isn't an album that will change the world, its radio-ready dance-pop and high-spirited energy is harmless and infectious enough to earn her an army of new fans in America. People will be surprised,” Lloyd tells Billboard of her new album, “There are going to be a few tracks people are thrown back by. It might change people's views on me as an artist. I love to experiment and do different things, and still be pop as well."
"Oath" is about BFF-dom and the spoils of youth, and draws from dance-pop and synthpop genres. In the chorus, over a bass synth, both Lloyd and Gomez adopt a sing-rap style, which is performed over guitars on both verses. But even if it's a little predictable, the clip for "Oath," is a sleek, expensive-looking video that reinforces Lloyd's image as somewhere between "sexy class clown" and "the bad girl your parents won't really mind you hanging out with." Most importantly, it's a smart complement to the song, which is as surefire a radio hit as any this year.
Directed by Hannah Lux Davis, the vibrant, glossy, and soaked clip is a cheeky, fun effort and it kicks off in detention, where a bored-looking Lloyd taps her pencil and looks at the clock. Its storyline ain't nothing original, that features the pint-sized Brit appearing as a carefree American high school student who chilling with her friends, dancing in a laundromat, and hitting their final destination at the beach in an adorable retro bikini for more fun times later on, but as a whole, it just fits the 'vibe.'
"Sticks & Stones" isn't an album that will change the world, its radio-ready dance-pop and high-spirited energy is harmless and infectious enough to earn her an army of new fans in America. People will be surprised,” Lloyd tells Billboard of her new album, “There are going to be a few tracks people are thrown back by. It might change people's views on me as an artist. I love to experiment and do different things, and still be pop as well."
"Oath" is about BFF-dom and the spoils of youth, and draws from dance-pop and synthpop genres. In the chorus, over a bass synth, both Lloyd and Gomez adopt a sing-rap style, which is performed over guitars on both verses. But even if it's a little predictable, the clip for "Oath," is a sleek, expensive-looking video that reinforces Lloyd's image as somewhere between "sexy class clown" and "the bad girl your parents won't really mind you hanging out with." Most importantly, it's a smart complement to the song, which is as surefire a radio hit as any this year.
Directed by Hannah Lux Davis, the vibrant, glossy, and soaked clip is a cheeky, fun effort and it kicks off in detention, where a bored-looking Lloyd taps her pencil and looks at the clock. Its storyline ain't nothing original, that features the pint-sized Brit appearing as a carefree American high school student who chilling with her friends, dancing in a laundromat, and hitting their final destination at the beach in an adorable retro bikini for more fun times later on, but as a whole, it just fits the 'vibe.'
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