Justin Bieber premiered his new found-footage music video with Nicki Minaj for “Beauty And A Beat” on Friday, after an elaborate and hysterical prank that began when the 18-year-old pop star claimed that his laptop and camera, with "personal footage" on them, had been stolen during a stop on his 'Believe' tour. But perhaps the biggest revelation of this whole endeavor is that Bieber is becoming a true artist - he wrote and directed the whole thing!
Bieber hooks up with Swedish hitmaker Max Martin on this dubstep flavored club banger, "Beauty and a Beat," another wrinkle in pop music's appropriation of EDM-inflected breakdowns and basslines, is the third single off of Bieber's latest third studio album, "Believe." The frantic dance track is an uptempo dance and electropop song that also contains elements of R&B.
Lyrically, it speaks about the teen heartthrob wanting to take his love interest to a club, where they can "party like it's 3012". This snip of the song is believed to be analogous to the song "2012 (It Ain't The End)," which also features rapper Minaj, who delivers yet another killer verse. "Beauty And A Beat," is definitely one for the dancefloor, with its rapid drum beats, electro break down and rushing synthesizers after every chorus. Despite all of Bieber's well meant crooning, the highlight has to be Minaj's fast-paced and funny rap in which she refers to Bieber's girlfriend.
In fact, the clip features DIY-style scenes of a personal footage style compilation, showing Bieber behind the scenes and a massive waterpark party, where Minaj occasionally joins him for a 'runaway' performance. In a cheeky move, the video begins with text that recounts an "October 2012" theft - a reference to real-life laptop-swiping that has led to rumors announcing the existence of nude photos of the young popstar. Much of the video sees Bieber holding a camera aimed at himself, so they really ran with the theme here. The video is all about having fun and embracing youth, and goes well with the vibe of the song.
Bieber hooks up with Swedish hitmaker Max Martin on this dubstep flavored club banger, "Beauty and a Beat," another wrinkle in pop music's appropriation of EDM-inflected breakdowns and basslines, is the third single off of Bieber's latest third studio album, "Believe." The frantic dance track is an uptempo dance and electropop song that also contains elements of R&B.
Lyrically, it speaks about the teen heartthrob wanting to take his love interest to a club, where they can "party like it's 3012". This snip of the song is believed to be analogous to the song "2012 (It Ain't The End)," which also features rapper Minaj, who delivers yet another killer verse. "Beauty And A Beat," is definitely one for the dancefloor, with its rapid drum beats, electro break down and rushing synthesizers after every chorus. Despite all of Bieber's well meant crooning, the highlight has to be Minaj's fast-paced and funny rap in which she refers to Bieber's girlfriend.
In fact, the clip features DIY-style scenes of a personal footage style compilation, showing Bieber behind the scenes and a massive waterpark party, where Minaj occasionally joins him for a 'runaway' performance. In a cheeky move, the video begins with text that recounts an "October 2012" theft - a reference to real-life laptop-swiping that has led to rumors announcing the existence of nude photos of the young popstar. Much of the video sees Bieber holding a camera aimed at himself, so they really ran with the theme here. The video is all about having fun and embracing youth, and goes well with the vibe of the song.
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