Plain White T's Unveiled "Rhythm of Love" Video

Grammy-nominated pop rock band Plain White T's are chilling in the beach with some pals in a newly-debuted music video supporting their new single "Rhythm of Love," is the first single from Plain WhiteT's' upcoming full length studio album "The Wonders of the Younger" which will be released later this year. Penned by guitarist Tim Lopez, it is a "brightly melodic tune inspired by a bittersweet romance."
The record sees the band leaving their previous sound behind and adopting a live-in-the room acoustic California-pop feel, and is the first to feature songs with lead singer Tom Higgenson on harmony vocals only, with Lopez taking the lead vocal duties on several tracks, including the first single. Gently lilting acoustic guitars and a light, but upbeat rhythm section set the mood for Higgenson's simple and direct romantic plea. Higgenson and his bandmates spread "Rhythm of Love" to the beach revelers in this 'feel good time' music video.
According to an interview with the Chicago Tribune, Higgenson got the idea for the album's title and overall concept after witnessing a Cirque De Soleil show in Las Vegas: "The show had clowns, pirates and a bunch of crazy stuff and I walked out thinking 'I've got a great idea for our next album.' From that point on, my mind went wild."
Hailing from the suburbs of Chicago, the punk-pop outfit Plain White T's began taking shape in 1997, a full ten years before the acoustic ballad "Hey There Delilah" made them Grammy-nominated stars, and the band returned in 2008 with "Big Bad World," a return-to-form effort featuring the band's usual mix of spunky energy and pop/rock craft. The band's work ethic and promising songcraft earned Plain WhiteT's a contract with Hollywood Records.
"Wonders of the Younger" is a collection of songs designed to evoke the feeling of awe and the yearning for adventure remembered from youth. "It's all about pushing the boundaries of our creativity and musical imagination combined with a dose of nostalgia," Higgenson said. "It's still very much a Plain WhiteT's album. The songs are sincere and melodic, no matter what the subject matter. We want to create an experience that takes our fans to an unexpected place while still giving them songs to sing along to."