IYAZ Cranks Out Catchy Tunes With "So Big"

Beluga Heights' island-pop sensation IYAZ is back with the video for his newest single, "So Big," the third single taken from his debut LP "Replay." The JR Rotem produced new catchy little tune has the British Virgin Islands artist declaring his love for his girl. Watch as the dude showers his lady as only a Top 40 recording artist knows how.
The Caribbean singer and rapper makes lilting reggae-infused R&B melodies inspired by island shorties, wireless romance, and the anguish of unrequited love. This wouldn't be the first time IYAZ has crooned about love: His previous hit, "Solo," shows him struggling to make it on his own, sans girlfriend, whereas his 2009 hit "Replay" has the R&B singer failing to get a girl off his mind. Despite two successful singles, Virgin Islands-bred pop star IYAZ' freshman set still has yet to arrive. At this point, of course, there's only one thing to do: drop another single, one "So Big" that the album will take on a life of its own. Over bass beats and a mild keyboard melody, the single "So Big" should be another hit off his dance-driven debut album, "Replay," expected to drop later this year, possibly as late as December.
IYAZ was born into a musical family and grew up in Tortola in the British Virgin Islands. IYAZ's rise to the top of the Billboard charts happened not to long after being discovered by reggae-fusion singer and rapper Sean Kingston on MySpace. With inventive re-imaginings of the reggae-splashed hook-heavy soul popularized by acts like Sean Paul and Sean Kingston in the early half of the 21st century's first decade, Virgin Island-born singer IYAZ swiftly built up a hearty cult following on MySpace. Kingston, in the process of forming his own Time Is Money label, stumbled upon IYAZ's site and snapped up the 23-year-old singer as the maiden signee of his new imprint. IYAZ's debut single, "Replay," which was co-written by Jason Derülo, an iPod name-checking musical stew adding splashes of classical and electronica to his usual island pop, soared on the charts and reached #1Top 40.
In an interview with HitQuarters, his producer J.R. Rotem described IYAZ's creative perfectionism: "Whereas others might work on several songs in one day, he might sit there and work on one song for days. The end result that he gets is usually an absolute gem, so heartfelt and genuine." IYAZ understands that struggle firsthand, because the music business has been challenging for his love life. Instead of cultivating a relationship, he's busy in the studio or touring. But when things get to be too much, IYAZ can always return to his other great love: motorcycles. He just hops on one of his dirt bikes and rides off into the Floridian sunset!