Jessie Ware has revealed the video for the Ed Sheeran-co-written single, "Say You Love Me," the second official single from Ware's upcoming sophomore album "Tough Love," which is out October 21 in the U.S. and October 6 in the UK via PMR/Island. The 29-year-old Ware recorded the video with award winning directors Tell No One, the creative duo of artists Luke White and Remi Weekes, who won the Golden Lion at last year's Cannes Festival for their short film "Metamorphosis."
Ware has always been an emotional and expressive singer, but it has never been more obvious than on her new single, "Say You Love Me," which she wrote this song with Sheeran in about 45 minutes in New York and it is somewhat of a sonic departure from her past record. The "The A Team" songwriter also plays guitar on the track. Ware told MTV UK, "it was one of those serendipitous moments where somebody somewhere was on our side." Speaking to The Daily Star about her collaboration with Sheeran, Ware said: "The way Ed writes and his work ethic is incredible. I have to give him so much credit for being able to write something that's so right for me and elevates the way I sing - he really pushed me hard."
"Say You Love Me" was bigger and bolder than anything we'd yet heard from her and the touching "Tough Love" song gets an effective and lovely visual treatment. The rather simple video takes a similar approach with its directness - just singing and feelings. It shows the British soul singer sits atop a large rock on a set with a beachside backdrop behind her, and the camera simply films her in extended takes the entire time as she lets the words do the storytelling and sings the heart-wrenching yet beautiful lyrics of her new song "Say You Love Me."
The most exciting moment in the video is when she lets a bird land on her hand before it quickly flutters away. It's a quiet and lovely treatment for a standout song from Ware. There's nothing else, but you'll see that there really doesn't need to be. For such a passionate ballad, the video is just enough. Ware's expressiveness is overwhelming, and she reacts to each line as if she were in the middle of a conversation. It's a stunning performance!
Ware has always been an emotional and expressive singer, but it has never been more obvious than on her new single, "Say You Love Me," which she wrote this song with Sheeran in about 45 minutes in New York and it is somewhat of a sonic departure from her past record. The "The A Team" songwriter also plays guitar on the track. Ware told MTV UK, "it was one of those serendipitous moments where somebody somewhere was on our side." Speaking to The Daily Star about her collaboration with Sheeran, Ware said: "The way Ed writes and his work ethic is incredible. I have to give him so much credit for being able to write something that's so right for me and elevates the way I sing - he really pushed me hard."
"Say You Love Me" was bigger and bolder than anything we'd yet heard from her and the touching "Tough Love" song gets an effective and lovely visual treatment. The rather simple video takes a similar approach with its directness - just singing and feelings. It shows the British soul singer sits atop a large rock on a set with a beachside backdrop behind her, and the camera simply films her in extended takes the entire time as she lets the words do the storytelling and sings the heart-wrenching yet beautiful lyrics of her new song "Say You Love Me."
The most exciting moment in the video is when she lets a bird land on her hand before it quickly flutters away. It's a quiet and lovely treatment for a standout song from Ware. There's nothing else, but you'll see that there really doesn't need to be. For such a passionate ballad, the video is just enough. Ware's expressiveness is overwhelming, and she reacts to each line as if she were in the middle of a conversation. It's a stunning performance!
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