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Thursday, February 6, 2014

St. Vincent searches for hope in 'Digital Witness'

St. Vincent (also known as Annie Clark) strikes out against conformity in her dystopian new video for "Digital Witness," the second single from her forthcoming self-titled fourth album, arrives on February 25th and the same day she kicks off an extensive U.S. tour at New York's Terminal 5. "The video shows St. Vincent commanding a surreal and futuristic world in which action is synchronized, replicated and repeated," according to a press release. It's a stylish, bizarre, cool video befitting the stylish, bizarre, cool song.
Annie Clark has always been a quirky character, so imagine what life would be like if St. Vincent were running it, and her new video offered a vaguely dystopian glimpse at just such a world. But the singer-songwriter-guitarist is another rare artist with the savvy and poise to pull such a move off. Apparently, St. Vincent likes everything nice and matchy-matchy, with flat tones and simple lines consuming the landscape and interiors. If the color scheme isn't unnerving enough, Clark's unflinching stillness and her Dr. Seuss-styled hairdo make you wonder when exactly she's going to snap.
"Digital Witness" questions the concept of identity in the selfie era. "I wanted to make a party record you could play at a funeral," Clark said last year. You'll fall in love, and you'll be staring at a screen. The brassy, dance-y track very much reflected the ample time Clark has recently spent collaborating with David Byrne. Lockstep drudgery meets bright colors in Brooklyn musician's latest video, which looks just like a window into Clark's anxious vision, all conformist synchronization and dystopian austerity. The result is a layer of optimism, in tune with the song's funky horn riffs, amid Clark's surreal future world.
Clark teamed up with director Chino Moya to update Fritz Lang's classic silent film "Metropolis." The new video builds off of that jittery anxiety with a fleshed-out narrative that positions St. Vincent as the unblinking, truth-telling, shock-haired madwoman in a land of conformity while singing over the deceptively joyous horn blasts, glossing over the song's creeping paranoia. But where Lang's world is all moody black-and-white, Clark and Moya paint a surreal, pastel-hued future soundtracked by St. Vincent's funky, horn-infused dancey track. Watch St. Vincent's gloriously coiffed "Digital Witness" dystopia below.

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