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Friday, February 21, 2014

Natalia Kills fights her demons in gritty "Trouble"

Natalia Kills find love in a hopeless place in the gritty music video for her dance-pop pantomime "Trouble," the title track and third official single from the English singer-songwriter's underrated sophomore studio album. Kills played up her bad girl image in the music video for "Problem" and took us on a trip through her troubled childhood in "Saturday Night," but in the video for her latest single, "Trouble," the 27-year-old takes things one step further, giving us an inside look at a destructive relationship fueled by drugs, sex, and violence.
Her new album presents a hypnotic, 53-minute retrospective of her various life troubles over dark, swirling pop production. "The album is like a collage of all of the worst memories and worst mistakes I've ever made," Kills tells Billboard. Lyrically, "Trouble" touches upon the deeply personal themes of Kills' the singer’s troubled childhood and adult life, exploring her family's dysfunction, her lost loves, the chaos of her old neighborhood, the chaotic yet vulnerable, and everything in between, which are approached in greater detail than in her 2011 debut album "Perfectionist."
It's dark and gritty stuff; yet, it is filled with plenty of catchy melodies that demand you sing along, or at the very least mouth the words. The closing and title track "Trouble," co-written by herself in collaboration of Jeff Bhasker, ends the album on a loud note that she is, indeed, trouble. Casually dropping lines such as "I'm gonna burn down the house tonight" while pleading for a friend and alibi, it's the perfect ending to represent the album's entire theme of badass, rawness, honesty and still being fucking awesome. The song is definitely an excellent production with many percussion and quite catchy.
The dark and intense clip follows the ups and downs of the English singer's toxic relationship with her boyfriend, played by British actor/model River Hawkins. After watching the doomed lovers fight their way through bad trips, nightclub fisticuffs, and backseat sex, Kills finally puts an end to the madness by setting her house on fire. The visually arresting video can only help Kills' cause. It documents the adventures of doomed lovers as they spiral out of control in a blaze of sex, drugs and violence. Kills is known for gloomy videos, but this could be her most fully realized visual yet. Watch the criminally underrated diva in action up below.

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