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Monday, May 13, 2013

MIKA revenges against bullies in "Popular Song"

MIKA has teamed up with post-Nickelodeon pop star Ariana Grande to release a music video for his latest anti-bullying anthem, "Popular Song," the second single in the US from the 29-year-old British singer-songwriter's third studio album, "The Origin of Love." The heart of the video is fantastic and shows the pair hosting a grisly dinner party to get revenge on a pack of schoolyard bullies that picked, teased and were otherwise horrible to them.
Funny enough, it seems like the 19-year-old lovely and talented Grande's own popularity is on the rise heading into this partnering. MIKA, meanwhile, is still doing what he does best - peppering infectious melodies with raw cleverness. The track contains a killer "Wicked" sample, featuring a fresh twist line from the Broadway musical's smash track "Popular," and uses a very rough tempo and instrumentation, to fit in with the theme of the album. MIKA said of the song in an interview: "I went to see ["Wicked"], and I thought, 'Grande's actually being mean,' so I thought it would be nice to take the song and write my own version of it because I don't like what she was saying in that part of the show."
"Popular Song" is a song to inspire bullied and unpopular people to stand up. It is a different view of MIKA's previous efforts, with its peppy beat + catchy melody + playful lyrics = perfect song to bounce around to. OK, we get it, high school sucks as anyone who went to high school knows. Wouldn't it be nice to invite them over for dinner, then magically turn them into stone like the witches? Well, no matter how much they suck, MIKA and Grande do a nice job of acting out our ultimate high school fantasy in the Chris Marrs Piliero-directed stylish video for "Popular Song."
The clip follows a Gothic theme, being set in a spooky, dark, "Addams Family"-esque high school. MIKA texts an invite to a dinner party to his popular classmates who are bullying him and Grande. This is interlaced with scenes of the two brewing a potion in a witch's cauldron and scenes of them falling victim to bullying. MIKA later prepares to return to his mansion in his talking car. At the dinner party, the bullies consume their drinks drugged with the potion, and turn to stone. They are then smashed into pieces. The video ends with a twist, as the pair have a toast and the former takes a sip from his drink, the video flashes back to when the two were children and MIKA is seen kicking down Grande's castle made of wooden blocks. MIKA subsequently turns to stone as well.

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