From Australia to India. Iggy Azalea goes global in the Bollywood-themed energetic video for her electro-pop party song, "Bounce," the second European single from the model-turned-rapper's upcoming debut album, "The New Classic", due later this summer. The Aussie rapstress adds her own little twist to some of the traditional dance rituals and partakes in a few local festivities and soaks up the culture in the colorful clip. Taking her talents down to India, Azalea adds her own little twist to some of the traditional dance rituals and partakes in a few local festivities.
Azalea's new banger "Bounce," bounces right into cultural appropriation territory. Instead of her simmering hip-hop tracks, Azalea gets a bit dance-y, with big breakdowns and super fast rapping, demonstrating she's aiming not just for rap fans, but for the late-night crowd, too. Azalea may very well have a smash on her hands with this, and she pairs the fiery raps for which she gained popularity with a club-friendly house beat that's the most commercial thing we've heard from her to date. If you didn't want to bounce before, you'll be dying to bounce right out of your seat after you see her new video!
The video shoot was a dream come true for the 22-year-old, who recently inked a deal with Island Def Jam. While being interviewed about the video shoot, Azalea called the experience one of the highlights of her career. "Shooting 'Bounce' in India was surreal, it's just so crazy to dream something so big and actually see it happen." She continued, "We just took this elephant and thugged it down the street, and it was insane." Azalea hopes the video will inspire others. "I think record labels need to reinvest in doing stuff like that," She continued. "It helps create the fantasy and the bigness of an artist. This video definitely perpetuates escapism."
Set in Mumbai, India, the BRTHR-directed Bollywood-esque piece video's vibrant visuals bring the already bright and colorful tune to life in ways only she can, complete with traditional Indian saris and elephants! Azalea reinterprets traditional dance routines and brought her fiercest Bollywood moves to show us all what she's working with as Azalea spitfire rides an IRL elephant and bounces her way down the busy streets of India through this party-perfect upbeat bouncy swagger. Not the one to shy away from provocative imagery, the clip shows Azalea cavorting amidst a festival of colors with interludes of psychedelic imagery throughout.
Azalea's new banger "Bounce," bounces right into cultural appropriation territory. Instead of her simmering hip-hop tracks, Azalea gets a bit dance-y, with big breakdowns and super fast rapping, demonstrating she's aiming not just for rap fans, but for the late-night crowd, too. Azalea may very well have a smash on her hands with this, and she pairs the fiery raps for which she gained popularity with a club-friendly house beat that's the most commercial thing we've heard from her to date. If you didn't want to bounce before, you'll be dying to bounce right out of your seat after you see her new video!
The video shoot was a dream come true for the 22-year-old, who recently inked a deal with Island Def Jam. While being interviewed about the video shoot, Azalea called the experience one of the highlights of her career. "Shooting 'Bounce' in India was surreal, it's just so crazy to dream something so big and actually see it happen." She continued, "We just took this elephant and thugged it down the street, and it was insane." Azalea hopes the video will inspire others. "I think record labels need to reinvest in doing stuff like that," She continued. "It helps create the fantasy and the bigness of an artist. This video definitely perpetuates escapism."
Set in Mumbai, India, the BRTHR-directed Bollywood-esque piece video's vibrant visuals bring the already bright and colorful tune to life in ways only she can, complete with traditional Indian saris and elephants! Azalea reinterprets traditional dance routines and brought her fiercest Bollywood moves to show us all what she's working with as Azalea spitfire rides an IRL elephant and bounces her way down the busy streets of India through this party-perfect upbeat bouncy swagger. Not the one to shy away from provocative imagery, the clip shows Azalea cavorting amidst a festival of colors with interludes of psychedelic imagery throughout.
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