The Queen who snatched the crown at Eurovision 2012 competition and then returned as both the opening act of Eurovision 2013 and the interval act of the Grand Final, Loreen, has unveiled the music video for her new single, the epic "We Got The Power," the first single off of the 29-year-oldSwedish singer's upcoming as-yet-untitled sophomore studio album follows later this year. "We Got The Power" was released internationally as a download last week and has, unsurprisingly, had most success so far in Sweden where it has been in the top ten on iTunes since.
Co-penned by Ester Dean and produced by Patrik Berger, "We Got The Power" trades out the pulsating synthesizers for a gritty guitar line and a marching drumbeat. But with her dark, moody trance masterpiece "Euphoria," the powerhouse Swedish belter is kept the soaring chorus of voices: "We got the power to make you love." Unlike her previous singles, "We Got The Power" is not a heartbreaking dance anthem, but instead an empowering pop jam packed with glorious builds and a infectious uplifting melody. Loreen's powerhouse vocals are on point once again, making this another solid effort.
But a song that sounds like a lost Pat Benatar classic blasted into space isn't good enough for Loreen, who had to go and direct the video herself. She directed it mere days after the single's release! The clip, which was directed by Loreen herself, sees the "Euphoria" star in slow motion dancing amongst a series of "moving images," to the uplifting "We Got The Power" as random moving images are beamed behind her. There are also scenes of a topless Loreen wearing a Roman soldier helmet, or closed-up shots of her singing the track. It's very simple, low-budget, but nonetheless you will feel the power.
In her own words: "I always have a clear picture of what I want to convey in my artistry and feel a great responsibility for the things I release," Loreen explained. "Moving images, for me, creates an extra dimension to the music. In addition, we need more female directors in the industry. More women who dare to take place, just like the video for 'We Got The Power' is doing." And it's great: Elegant in its simplicity and lovingly rendered, trading a real narrative for a lot of nicely evocative shots.
Co-penned by Ester Dean and produced by Patrik Berger, "We Got The Power" trades out the pulsating synthesizers for a gritty guitar line and a marching drumbeat. But with her dark, moody trance masterpiece "Euphoria," the powerhouse Swedish belter is kept the soaring chorus of voices: "We got the power to make you love." Unlike her previous singles, "We Got The Power" is not a heartbreaking dance anthem, but instead an empowering pop jam packed with glorious builds and a infectious uplifting melody. Loreen's powerhouse vocals are on point once again, making this another solid effort.
But a song that sounds like a lost Pat Benatar classic blasted into space isn't good enough for Loreen, who had to go and direct the video herself. She directed it mere days after the single's release! The clip, which was directed by Loreen herself, sees the "Euphoria" star in slow motion dancing amongst a series of "moving images," to the uplifting "We Got The Power" as random moving images are beamed behind her. There are also scenes of a topless Loreen wearing a Roman soldier helmet, or closed-up shots of her singing the track. It's very simple, low-budget, but nonetheless you will feel the power.
In her own words: "I always have a clear picture of what I want to convey in my artistry and feel a great responsibility for the things I release," Loreen explained. "Moving images, for me, creates an extra dimension to the music. In addition, we need more female directors in the industry. More women who dare to take place, just like the video for 'We Got The Power' is doing." And it's great: Elegant in its simplicity and lovingly rendered, trading a real narrative for a lot of nicely evocative shots.
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