Avril Lavigne is back, and she's pulled a youthful, brings old her back, takes her fans to the prom and wants to stay young forever in the music video for her new unwilling-adult anthem, "Here's To Never Growing Up," the trailer cut from the Canadian pop/rock singer's upcoming yet-untitled fifth studio album, due in stores in September via Epic Records. The point of the song is unapologetically holding onto that notion of being young at heart. Lavigne, who is now 28-years-old but looks exactly identical to her 17-year-old self in the prom-themed video to her fittingly titled new single.
The pop-punker having been world-famous for over a decade, and having gone through a marriage and a divorce (and with another marriage upcoming), Lavigne has never exactly seemed like an artist likely to go through a difficult, mature phase. Lavigne's defiant immaturity has been a hallmark of her music for as long as she's being around, and now it appears to be getting more willful than ever, as evidenced by her new song, which is basically what it sounds like from its title–an acoustic power ballad-type, Peter Pan-like manifesto about Lavigne and her buds staying "forever young" against all odds, promising that "we're never gonna change."
The medium-tempo rocker is a classic drinking tune, an anthemic shout-along about railing against the onset of maturity in favor of telling people 'Yeah, whatever' and screaming Radiohead tunes. Its melody is immediately and instantly familiar and sounds exactly like her breakthrough 2002 hit "Complicated." The sing-songy track, built around a big, kick-drum stomp, is an aptly-titled salute to staying forever young. "It's a pop rock tune. And it's just about being young, having fun, being present, living in the moment and that's what I love to do," she told Ryan Seacrest. Lavigne has always had an annoyingly mannered delivery, but it reaches new heights on "Here's To Never Growing Up." The rowdy nature of the track certainly makes it an early entry into the round of summer anthems.
The pop-punker having been world-famous for over a decade, and having gone through a marriage and a divorce (and with another marriage upcoming), Lavigne has never exactly seemed like an artist likely to go through a difficult, mature phase. Lavigne's defiant immaturity has been a hallmark of her music for as long as she's being around, and now it appears to be getting more willful than ever, as evidenced by her new song, which is basically what it sounds like from its title–an acoustic power ballad-type, Peter Pan-like manifesto about Lavigne and her buds staying "forever young" against all odds, promising that "we're never gonna change."
The medium-tempo rocker is a classic drinking tune, an anthemic shout-along about railing against the onset of maturity in favor of telling people 'Yeah, whatever' and screaming Radiohead tunes. Its melody is immediately and instantly familiar and sounds exactly like her breakthrough 2002 hit "Complicated." The sing-songy track, built around a big, kick-drum stomp, is an aptly-titled salute to staying forever young. "It's a pop rock tune. And it's just about being young, having fun, being present, living in the moment and that's what I love to do," she told Ryan Seacrest. Lavigne has always had an annoyingly mannered delivery, but it reaches new heights on "Here's To Never Growing Up." The rowdy nature of the track certainly makes it an early entry into the round of summer anthems.
Directed by Robert Hale, the visual follows Lavigne and her ex-bandmates Evan Taubenfeld and Devin Bronsonrocking, who are duded up in red plaid tuxedos, while they prepare to perform at a dull high school senior prom. The event livens up once the band kicks in with Lavigne's ode to teenage rebellion. The singer rocks with the band, skateboards down corridors and even dons her signature look from back in her "Complicated" days, board shorts, white tank top and tie. Lavigne seemed to have a blast in the process of filming, so at least she's happy with her unchanged musical style that's been reincarnated from the previous decade. The Queen will be forever young!
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