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Wednesday, May 1, 2013

Jason Derulo Gets To "The Other Side"

Jason Derulo is back! After breaking his neck during tour rehearsals last year, the Miami singer turns his friendship with a female into an intimate relationship in the just-dropped video for his new surprisingly dark turn, "The Other Side," the lead single off of Derulo's upcoming third studio album, due in stores in September. The friends-to-lovers anthem about falling for a girl showing off the singer's impressive falsetto and ability to make a catching pop song with substance. It's about a one-night stand turns friends into lovers and it may hit close to home if you have deep emotional.
He falls in love with his best friend on the dance record, produced by Ammo and Dr.Luke. The upbeat song's lyric focus on the pair were themselves friends before they became lovers, Derulo pulled inspiration from his real life relationship with Jordin Sparks for "The Other Side." "This song is basically about taking that next step. You know, having this friend and taking it to the other side, which is turning into lovers. You know, sparks fly," Derulo recently shared with Ryan Seacrest. "I felt very comfortable and I tell her things that men would probably not tell their girlfriends, [We have] heart to hearts and just let it out on the table."
The song explores the situation where two friends decide they want more from a platonic relationship. People always say that it's better to start out as "friends first" when embarking on a brand-new relationship, mainly because it cuts out that pesky "interview-dating" feeling. Who needs that awkwardness when you already know the person, right? And even if all new relationships don't necessarily begin that way, the 23-year-old Pop/Soul crooner is the living embodiment of what a successful "friends-first" relationship looks like in his new video for "The Other Side."
Directed by Colin Tilley, the sexually charged video shows Derulo and his love interest taking their relationship to the next level of 'the other side.' The romantic portrayed the time he and his woman became more than friends with an ultra sexy bedroom scene, exchanging passionate kisses, as Derulo at the bottom of an emotional spiral, he breaks out some intense choreography and twerks it out with some near-impossible, body-twisting dance moves and fancy footwork. Straying from the upbeat energy of the song, the couple show what happens when friendship turns to love and then to hate.

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