The stunning R&B diva Alicia Keys has unveiled a bold and high-energy new video for her new triumphant anthem, "New Day," the lead single and the third international single from her fifth studio album, "Girl on Fire." The 32-year-old R&B songstress fires on her husband Swizz Beatz-produced hit with the very catchy, more up-tempo tune and declares it's a new day and calls listeners to celebrate her new "Girl on Fire" single.
"New Day," Keys' most powerful number to date, is a contemporary R&B song with house, Hip hop, pop and reggae influences, and the song showcases a musical departure from the previous singles by the singer, with a more upbeat sound led by drums and percussion, as opposed to her classical R&B sound. On the song, Keys sings about "touching the sky and not letting chances go to waste." The chorus "It's a new day" speaks of everything. It's a new day for music. It's a new day for her spiritually, mentally. The concept is celebrating life, and that's just the beginning of it.
On the theme of the song, Keys expressed that for her, "a new day is the possibility to chose how to create the life of your dreams and letting no one to stop you." The song is clearly inspired by the experiences and feelings the singer had about her son. She further added that "In short, 'New Day' is a strong start to what will hopefully be a banger of an album." The song marks a musical departure for Keys as it sees her stepping away from her ballads and piano-led R&B music towards a more percussion-led sound. It sounds harder and tougher, sounds like a rhythmic jam with some vocals tucked underneath.
Strutting on the stage and in the streets, the Indrani-directed visuals juxtaposes footage one of her sold-out, jam-packed concerts as Keys performing in a crop top to a packed crowd with scenes of the singer breaking it down in a pair of killer leather pants in back alleys, and sweeping views of New York City as Keys doing some arm-raising choreography with her back-up male dancers. Interspersed in between the two similar-looking set-ups are shots of graffiti being painted on the wall of the alleyway, which when finally done, served as the video's culminating shot, showing a cool artwork of Keys and her new single's title.
"New Day," Keys' most powerful number to date, is a contemporary R&B song with house, Hip hop, pop and reggae influences, and the song showcases a musical departure from the previous singles by the singer, with a more upbeat sound led by drums and percussion, as opposed to her classical R&B sound. On the song, Keys sings about "touching the sky and not letting chances go to waste." The chorus "It's a new day" speaks of everything. It's a new day for music. It's a new day for her spiritually, mentally. The concept is celebrating life, and that's just the beginning of it.
On the theme of the song, Keys expressed that for her, "a new day is the possibility to chose how to create the life of your dreams and letting no one to stop you." The song is clearly inspired by the experiences and feelings the singer had about her son. She further added that "In short, 'New Day' is a strong start to what will hopefully be a banger of an album." The song marks a musical departure for Keys as it sees her stepping away from her ballads and piano-led R&B music towards a more percussion-led sound. It sounds harder and tougher, sounds like a rhythmic jam with some vocals tucked underneath.
Strutting on the stage and in the streets, the Indrani-directed visuals juxtaposes footage one of her sold-out, jam-packed concerts as Keys performing in a crop top to a packed crowd with scenes of the singer breaking it down in a pair of killer leather pants in back alleys, and sweeping views of New York City as Keys doing some arm-raising choreography with her back-up male dancers. Interspersed in between the two similar-looking set-ups are shots of graffiti being painted on the wall of the alleyway, which when finally done, served as the video's culminating shot, showing a cool artwork of Keys and her new single's title.
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