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Thursday, June 30, 2011

Coldplay Unveil "Every Teardrop Is A Waterfall"

Giving a visual taste of what's to come on their upcoming fifth studio album, Coldplay released their simple, yet colorfully rocking video for their dance-friendly new single, "Every Teardrop Is a Waterfall." The track was released earlier this week on British alternative rock band's just-released the three-song collection EP and also will be the lead single on their still-untitled record, due out this fall. The song itself is full of life and energy, and the music video reflects the same feel.
It's an uplifting Coldplay track with some catchy guitar riffs and the lead vocalist Chris Martin was inspired to write the upbeat song after hearing the 90's classic "Ritmo de la Noche" by Lorca during a nightclub scene in Javier Bardem's film "Biutiful." Martin's lyrics are very much about the power his old records possess; they imbue ordinary life with the extraordinary. Just like Martin sings, every siren can be a symphony and every heartbeat can build a cathedral. The track has a shaky, excited energy and the sort of optimistic, romantic lyrics that have made Coldplay one of the world's most crowd-pleasing rock bands.
Coldplay touches up an abandoned building in their stop-motion paint animation for new track, the colorful clip shows the UK rockers dancing along to the upbeat jam, playing in front of various backdrops sprayed with colorful graffiti. In the video, the band fully embraces that influence with animated tags and drawings that mark the walls and ground around them as they rock out in a bombed-out industrial zone. Eventually the band winds up in a dark room lit by a strobe light, and then finally outside the building altogether, as the paint begins to color the dingy exterior of the rundown structure.
The video is wildly colorful and decorated with stop motion, graphics, graffiti, and street art, playing off of the single's artwork. It is a recurring theme in the band's upcoming album, and is a video that shakes you to life. Though "Every teardrop Is a Waterfall" may sound like the title to a somber ballad, the song and video are anything but. With "Every Teardrop Is a Waterfall," Coldplay prove that they're always on message, even when they're making a glorious mess.

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