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Sunday, June 19, 2011

Big Time Rush Lament Separation In "Worldwide"

Nickelodeon's Big Time Rush, who built up some serious credibility after teaming with Snoop Dogg on their last single "Boyfriend," are borrowing heavily from the late '90s boy band aesthetic in their new video. Set to premiere during next week's "Big Time Break Up" episode, "Worldwide" is almost a shot-by-shot recreation of the 1999 classic Backstreet Boys' infamous "I Want It That Way," only replacing a fifth member with the presence of Kendall Schmidt's onscreen girlfriend Jo.
Would you travel "Worldwide"? The Big Time Rush boys, Kendall Schmidt, Carlos Pena, James Maslow and Logan Henderson slow things down a bit for this ballad. To all you Jo and Kendall supporters out there, Big Time Rush's brand-new video might just make your heart swoon and break all at the same time. The video teases the events of the upcoming episode, which watches as Jo and Kendall reexamine their relationship after she gets cast in a movie that's filming in New Zealand for three years.
Kendall told us exclusively, "We had so much fun filming this video. It was crazy, we shut down part of an airport! We hope everyone likes it as much as we do!" It's a big time break up indeed, as the video demonstrates. Big Time Rush's Kendall bids goodbye to Jo at the LAX airport, and band follow her as she heads to her gate, surrounded by the bright lights, the bustle of other travelers and the image of the boy she seems to have reluctantly left behind on her iPhone. Both she and Kendall emote expressively at their parting.
The video effectively captures airport travel, except we don't usually see cute boy bands performing perfectly polished pop songs in airport terminals while we're rushing to catch a flight! Be still our beating hearts. Big Time Rush would slow us down and force us to take a look, even if our cabin door was closing and we were about to miss a connecting flight. Hardly the first group to tap into the female love for airport romance this year, but Big Time Rush's white-on-white outfits and "dance moves" are also spot on with the Backstreet Boy's clip. We don't really think it's fair for boy bands to parody each other, so an homage is probably the better term here, save for "blatant rip-off."

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