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Thursday, June 23, 2011

Britney Spears Battles Paparazzi In "I Wanna Go"

Britney Spears is once again displaying her humorous side and poking fun at the press in her new video for "I Wanna Go," which dropped Wednesday and finds the pop princess doing battle with cyborg-like paparazzi. The track is the third single from her seventh album, "Femme Fatale." The Max Martin and Shellback penned up-tempo number is a dance-pop and Hi-NRG song that includes elements of techno and a heavy bassline. Accompanied with a Euro-pop whistle motif and stuttering vocals, the song's lyrics feature Spears sings about losing inhibitions.
"I Wanna Go" functions as a sort of formal declaration and mission statement for "Femme Fatale," and it is not an innovative song, but it is fantastically effective and endlessly enticing with its liberating and cathartic chorus, repeated words and typically saucy Spears lyrics. The song is a delightful lampoon of the Spears obsessed media. "I Wanna Go" offers a bevy of pop culture references meant to ridicule the rumors about the star and finally no "dancing." The video offers an alternative Spears from the dancehall queen image that she has undertaken in order to promote her latest album. The still sexy singer has upped her sass since receiving ample criticism for her lackluster dancing and continued penchant for lip-syncing.
The music video was directed by Chris Marrs Piliero and filmed in Los Angeles. It depicts Spears daydreaming at a press conference about a series of events, including being chased by paparazzi cyborgs and being rescued by actor Guillermo Díaz. Spears has touched on her relationship with the media in the past, but perhaps not with this much humor or self-deprecation. The new video is, like some of her past clips, an all-out affront to the pesky paparazzi that follow her every move. But, unlike any video she's done previously, this one tackles the issue with tongue firmly planted in cheek.
The promo starts with Spears fleeing a press conference after being quizzed by reporters, asking silly questions like is she being pregnant with Brad Pitt's love child and whether she hates puppies. Spears then launches into a foul-mouthed four-letter tirade at the journalists, leaving the press conference and flashing a hunky police officer, who then frisks the star. The 29-year old diva then takes to the streets, attacking the paparazzi with her microphone, before realizing that it was all a dream. "I Wanna Go" video is essentially one long dream sequence and that fact not only makes it pretty funny, but it sets it apart from most of Spears's other work. And though we've done pop-culture cheat sheets for her other videos, rarely have they been as much fun as they were this time out.

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