With a Top 25 hit already under her belt, R&B and pop's latest sweetheart Tinashe keeps the momentum going with a cinematic video for her Detail-produced effort, "Pretend," featuring a guest verse from Harlem based rapper A$AP Rocky. Serves as the second single from Tinashe's upcoming long-awaited debut album, "Aquarius," out next Tuesday, The track is a much warmer ballad, a bit of a departure from the her earlier club-oriented single, and more in line with her mixtape work.
In an interview with Rap-Up, Tinashe talked about the concept behind the song, "The song with Rocky is definitely kind of a contemporary-sounding song, it doesn't really sound like a lot of other songs on the radio, but it's a midtempo feel and it's kinda minimalistic in the track." And when speaking about the songs meaning, she said "'Pretend' is basically about when you're in a relationship and instead of dealing with the stuff that you deal with in a relationship, you don't want to do that. You're just going to pretend that everything is fine. I think a lot of people can relate."
Directed by Jodeb and shot in Los Angeles, the dark and mysterious video bringing to light experiences the average person can relate to in relationships, but often ignore the real issues of why strenuous problems are occurring or pretending. The clip follows Tinashe going through the motions and living an unhappy life with her boyfriend who is cheating on her at a strip club. She still thinks about her high-school crush, Rocky and she randomly sees him after a long time, Tinashe finally realizes it's time to stop "pretending" and abandon the man that doesn't really make her happy.
Picturesque landscapes serve as the backdrop for Tinashe's beautiful, though kind of emo, as she sets out to exact her revenge with some help from Rocky, who pulls out the classic Lincoln Continental with the suicide doors to "rescue" the 21-year-old chanteuse from her pretend relationship. Tinashe's voice builds up to an emotional cry in the chorus, which finds her praising the concept of a love that never ends while Rocky raps after confronting her cheating lover. Both artists giving each other deep, longing stares as they navigate their relationship with one another, and provides some breath-taking sweeping landscapes.
In an interview with Rap-Up, Tinashe talked about the concept behind the song, "The song with Rocky is definitely kind of a contemporary-sounding song, it doesn't really sound like a lot of other songs on the radio, but it's a midtempo feel and it's kinda minimalistic in the track." And when speaking about the songs meaning, she said "'Pretend' is basically about when you're in a relationship and instead of dealing with the stuff that you deal with in a relationship, you don't want to do that. You're just going to pretend that everything is fine. I think a lot of people can relate."
Directed by Jodeb and shot in Los Angeles, the dark and mysterious video bringing to light experiences the average person can relate to in relationships, but often ignore the real issues of why strenuous problems are occurring or pretending. The clip follows Tinashe going through the motions and living an unhappy life with her boyfriend who is cheating on her at a strip club. She still thinks about her high-school crush, Rocky and she randomly sees him after a long time, Tinashe finally realizes it's time to stop "pretending" and abandon the man that doesn't really make her happy.
Picturesque landscapes serve as the backdrop for Tinashe's beautiful, though kind of emo, as she sets out to exact her revenge with some help from Rocky, who pulls out the classic Lincoln Continental with the suicide doors to "rescue" the 21-year-old chanteuse from her pretend relationship. Tinashe's voice builds up to an emotional cry in the chorus, which finds her praising the concept of a love that never ends while Rocky raps after confronting her cheating lover. Both artists giving each other deep, longing stares as they navigate their relationship with one another, and provides some breath-taking sweeping landscapes.
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