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Friday, October 17, 2014

Melanie Martinez enjoys the rides in "Carousel"

Meet Melanie Martinez, you may remember her from season three of The Voice where her creepy-cute covers made her the best part of Team Adam Levine. After she was eliminated during the show's semi-finals, the 19-year-old New York singer-songwriter spent a year putting together "Dollhouse," a five-song EP that perfectly showcases the sweetly sinister sound, featuring "Carousel," a haunting song that would be featured in the American Horror Story: Freak Show's hyped-up promos. The teenage photographer is known not only for her eerie voice, like she demonstrated her knack for haunting, searing lyrics on The Voice, but also for her eccentric style.
Fortunately, for Martinez, her creativity has not been stifled, as her dreamy/nightmarish pop anthem "Carousel," a spellbinding ditty has slowly been gaining ground on iTunes. At once inviting and vaguely sinister, the track neatly suits the trailer, putting Martinez's hushed, airy vocals between music-box chimes, calliope-like oompahs and plenty of shuddering electronics that update trip-hop, and now gets a brand new trippy, creepy, candy-colored and horrific carnival-themed music video which is a wild ride and nightmarishly cool.
The video directed by Adam Donald and shot at a carnival in Martinez's hometown of Long Island with ghosts, supernatural powers and touches of terror. The striking visual finds our bow-wearing heroine traipses through the popping lights and nightmarish landscape while enjoying the rides at a carnival. At the core, the song is about a former relationship, as you "go round and round like a horse on a carousel." But the resulting clip is chilling, and the singer ultimately becomes a victim of the fun and bound to that mechanical ride. She loses her dinner, and when the lights go out, she realizes it was just a tormented vision of her imagination.
The suitably spooky clip brings the love-song-gone-wrong's carousel metaphor to life. It begins with ghost-Martinez appearing in the middle of a darkened carnival which staffed entirely by nightmare people. Unfazed, she has some fun with a trippy mirror. Things get supernatural and she starts to fly and uses her powers of flight to follow a suspiciously hot carny around. But she takes a short break to play some creepy games with Nightmare Face, before she reunites with the Mr. Haunted Hottie by the carousel. However, things end poorly when Melanie gets a little lovesick.

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