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Thursday, October 2, 2014

Electric Youth escaping from reality in 'runaway'

After becoming a leader in the flood of dreamy 80s-inspired synth acts to arise since the movie "Drive," Canadian boy/girl electronic/synthpop duo, composed of middle-school sweethearts Austin Garrick and Bronwyn Griffin, Electric Youth is finally getting ready to released their fantastic debut full length, "Innerworld," on Tuesday. Still, their music practically begs for visual accompaniment, so they've returned with a gorgeous new cinematic video for their new song, "Runaway," the second track off the album.
Electric Youth have a knack for flawlessly melding sugary vocals and an aura of synths into pop masterpieces filled with youth, melancholy, and nostalgia. "Runaway" is a great dreampop gem from the very first listen and it's awash in eighties nostalgia and synthetic listlessness and the single's cover art was inspired by Polish movie posters from the 1970s. "Maybe we could just runaway/ Maybe we could just runaway for good/ Cos we're both misunderstood," purrs Electric Youth's frontwoman Griffin. Nothing like being in love and on the outskirts of it all.
"Runaway," is a fantastic slab of synthpop, all throbbing beats, fuzzed up synths, and Griffin's airy, cosmic vocals beamed down from Planet Cool. And the accompanying now-classic clip for "Runaway," directed by Noel Paul, is a beautifully shot mini-saga set in Beirut, Lebanon. The viewer follows a young, lovelorn couple heavy with some kind of unspoken emotional turmoil and a nothing-left-to-lose, loose cannon vibe with the desperation of wandering away from home.
As they tear through the day, making out while escaping from reality together around on a moped, stealing smooches on a scooter, drinking in the streets and longingly gazing at one another, navigating the challenges of life on the outskirts of the city, and speeding faster towards inevitability. It really fits nicely with the romantic synth-pop song's subject matter. Everyone has scars, they're just not always visible. The video celebrates imperfections in love and humans in a really beautiful way and will make you want to make out and drive recklessly.

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