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Monday, July 28, 2014

T. Mills is having a good time in "All I Wanna Do"

It's summertime, if you're hankering early for parties, beaches, and pools, and looking for your special summer anthem to get you in the mood, here's a new video that might just do the trick. Southern California-based rapper T. Mills released the music video for the super-catchy "All I Wanna Do," the title track off his EP. As you'll soon realize from the video, the 25-year-old's fun ode to drinking, having a good time and a sunny beach, is the perfect element to get the party started as the temps heat up!
The EP's titular track wastes no times introducing the world to the latest evolution of Travis 'T' Mills. He's come a long way from the days of "Stupid Boy," and this track perfectly showcases the direction he's now headed with high-gloss production and an almost entirely rap-free pair of verses. There is still a smooth flow to everything, but the attitude found on Thrillionaire and everything before it has been replaced with a sound fit for radio play. "All I Wanna Do/ Is just have a good time/ just a have a good time / yea baby," he sings. The depth of Mills' latest effort is equal to that of a puddle on a hot July afternoon, but no one ever said great pop music required an emotional catharsis.
"Go For It All" further reveals the new Mills. His rhyme game is back on the verses, but the overall feel of the track is very much mainstream. Think B.o.B. during his "Airplanes" days, only slightly more directed toward female fans. Mills wants ladies to know he not only loves them, but he believes in them and all their dreams. He wants them to know they can do whatever they put their mind to, and he is going to be there to support them no matter what. It's not necessarily my cup of tea, but it will likely go over like gangbusters with his younger audience. Those looking for someone they can shares their dreams with will no doubt take comfort in Mills' enchanting wordplay.
The rise of Mills has been unlike any other in recent memory, and "All I Wanna Do" is further proof he is destined for big things in the not too distant future. His first releases seem like child's play compared to the quality and anthemic nature of this material, but it's also largely a departure from the sound that helped build his brand. I'm not sure fans will embrace the change as fast as the execs at Sony probably would like, but with the right marketing campaign 2014 could quickly become a very exciting year for Mills and his ever-growing bandwagon of followers. Check out the John Colombo-directed video below.

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