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Friday, July 11, 2014

Colbie Caillat issues message of self-love in "Try"

Colbie Caillat is back with a self-confidence anthem, "Try," off her "Gypsy Heart" EP, and an equally inspiring powerful new video to go with it. The 29-year-old fresh-faced Grammy Award-winning singer-songwriter issues a powerful message of self-love when it comes to living up to society's standards of beauty. And the raw and emotional clip shows Caillat has opted to strip away the glamor and present herself and her friends as they really are without their makeup.
California singer wrote this super-empowering piano ballad with Kenneth "Babyface" Edmonds, who inspired and urged her to vent her dissatisfactions in the industry when it came to pressures about how women look. The song contains a message of self-love aimed at females. "It's exhausting being a woman," Caillat told Billboard. "This song is not to say that we should never wear makeup, but to say that, sometimes, it's okay not to." she added "We wanted a song that was honest and vulnerable. We shot the video in reverse, we started bare, and by the end we finished with the full hair and makeup, and then reversed the film for the finished product."
In the clip, Caillat is tired of being Photoshopped as she and various other women of all shapes and sizes bravely remove their makeup to show acceptance of their God-given features and flaws. "Put your makeup on/ Get your nails done/ Curl your hair/ Run the extra mile/ Keep it slim so they like you, do they like you?" she sings as her and other air-brushed ladies flaunt their done-up hair and makeup. At first, I was a little taken aback. Wasn't this supposed to be about being your true self? Instead, what I saw was a cartoonized version of Mariah Carey in a Dove ad - smokey eyes, fluffy hair and a perfect complexion, all in front of a white backdrop.
But things started to take a turn for the optimistic around the 0:44 mark when we saw the women wiping off their makeup. Caillat takes part, too, removing her hair extensions, peeling off her fake eye lashes and revealing her natural look. "You don't have to try so hard/ You don't have to, give it all away/ You just have to get up, get up, get up, get up/ You don't have to change a single thing/ you don't have to try," she reassures, giving women a reason to love themselves, ending the video looking smiley and seriously at the camera. "Don't you like you? 'Cause I like you."

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