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Monday, July 14, 2014

MIKA travels through time in "Boum Boum Boum"

MIKA travels through time in the newly-premiered music video for his catchy new track, "Boum Boum Boum," the lead (French) single from his yet-untitled forthcoming fourth studio album, which is expected to hit stores in early 2015 via Universal Music. (Yeah, MIKA likes to release his first singles well in advance!) Like a mini-action movie, the clip, literally spans across several centuries, while only being roughly four minutes long is chock full of Old West duels, duels in 1700s France, film noire intrigue, and modern day espionage.
This song, written by MIKA with the collaboration of Doriand, marks the return to the music spotlight for the Lebanese-British singer-songwriter after finishing the promotion of his latest album "The Origin of Love," released in 2012. The racy "Boum Boum Boum," for those non-French speakers, is about a couple that are so into each other that like to 'make love' everywhere possible. To make love is to do ‘boum boum boums.' Love, jealousy, guns and ultimately distaster in nearly every film genre, be it MIKA of Arabia, the Wild Wild West, a James Bond caper, or even gumshoe noir.
"This video was an epic two-day shoot in and around Almeria, Spain," director Jonathan Lia says. "We didn't want to make a literal translation of the lyrics, but rather create a world that was as if you put five of your favorite films in a blender to tell a loose narrative around the themes of sex and violence. The western and film noir vignettes were shot at Western Leone, where films such as The Good, The Bad and The Ugly and A Fistful of Dollars were shot. The fortress in Lawrence Of Arabia was an actual fortress called The Alcazaba in Almeria from the 10th century. The Bond vignette was shot at Hotel Cala Grande. The 1700's Revolution vignettes were shot in Guadix in a farm where they grow trees, hence the symmetrical nature of the forest."
The clip sees MIKA travels back in time and becomes the star of his own Clint Eastwood-esque western, complete with blanket poncho, Sergio Leone-style whistling and saloon bar piano. And that's just the start. He's a gunman in the Wild West, he channels Al Capone in the black and white scenes, he's a powerful Emirates royal, and he even fights in the Napoleon army in France! But not all is past, there a few 'present' scenes where we can see MIKA, sort of a James Bonds replica, who even has his lethal but beautiful female companion, running away from two enemies who try to eliminate him.

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