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Thursday, July 3, 2014

G.R.L. girls go bad in the video for "Ugly Heart"

G.R.L., the rising American-British-Canadian five-piece girl group has gotten some shine by collaborating with Pitbull on their hit "Wild Wild Love," but now, the quintet has a deeply enjoyable single of its own to flaunt. The girls just released their very first music video for the stomping single, "Ugly Heart," a radio-friendly, ukulele-tinged and Dr. Luke-produced track. Pretty boys (and possibly gals), if you have an ugly heart, you might want to stay away from G.R.L.! Or probably stay away from the girl group and tattoo parlors because it could get UGLY! At least, that's how it initially seems in their brand new video.
The girls are back with a fresh ukelele country-folk style. Smooth production with an ambitious summer feeling. After committing a crime, the give G.R.L. girls are arrested and taken into custody. At the police station, the girl band will perform a choreography on top of the policeman's desks and will do the same at the mug shot / identification parade room. The girls will wrap up the music video in the corniest way possible. Ah! That ending was so corny. Still, pretty much flawless music video.
The accompanying and long awaited clip was directed by Chris Marrs Piliero (Black Keys, Britney Spears, Ke$ha) and was filmed in downtown Los Angeles, capturing the girls - Lauren Bennett, Paula Van Oppen, Natasha Slayton, Simone Battle, and Emmalyn Estrada - in full force girl power mode, bonding together and seeking revenge against a "pretty man" with an "Ugly Heart," who has clearly done them wrong. It's a really fun visual and the ladies look absolutely amazing. It's definitely not too shabby of a music video! Their HAWT dance moves and stellar vocals definitely make us wanna get up and dance!
As we see the girls get carted out of a tattoo parlor by the po-po, booked at the police station and thrown right into the slammer - all while delivering heaps of hair flips, mean muggin' and ample shimmying, of course. These girls have gone wild! But by the end of the video, as the ladies strut their stuff into the line-up room and deliver a mini-dance breakdown, we discover their true crime: Defacing a hot dude with a bunch of "Ugly" tattoos all over his face. "Now your face is like your heart," Simone sasses in the clip's final few seconds. Check out the epic dance-happy music video below.

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