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Sunday, May 4, 2014

The 1975 "Robbers" each other of happiness

The 1975 are aiming to go down in the annals of crime-duo history in their new video for their hit track "Robbers," the latest single off of Manchester band's achingly personal and deeply autobiographical self-titled debut album, which reached No.1 in the UK back in September. Their upbeat, electro pop-rock sound, coupled with personal lyrical meaning has already won them fans all over the country.
"Robbers," due for release on May 26th, is about two lovers who aren't good for each other. She's having second thoughts but they keep putting off the inevitable end of the relationship. In doing so they are robbing each other of happiness. This heart renching love story takes a bitter twist which, combined with the slowly building drama of the song, works incredibly well and showcases, yet again, how well The 1975 understand what they're doing. The power ballad is a calmer, sexier offering from the band, really the first of its kind on the album. Heavy reverb and harmony on the vocals reinforce the dark and deeply personal lyrics, further emphasised by frontman Matthew Healy's emotional, soaring voice.
It's a salutary reminder that if you time travel back to the 80s, you risk returning with Mr Mister and Cutting Crew spliced into your DNA. Strongly adhering to the band's admiration of their debut LP acting as a soundtrack, the video for "Robbers" tackles some dramatic elements, though set more in a realistic manner than the surreal "Settle Down." With a consistent string of stylistically impeccable and brilliantly moody videos, "Robbers" is thankfully no different from The 1975!
The Tim Mattia-directed clip was recorded in Liverpool's Motor Museum and finds Healy and his girl rob a shop at gunpoint to fund their alcohol and drug addiction.  "I got really obsessed with the idea behind Patricia Arquette's character in 'True Romance' when I was about 18," Healy said of the video's origins. "That craving for the bad boy in that film, it's so sexualized," he added. "It was something I was obsessed with. 'Robbers' is about a heist that goes wrong - I suppose you can read it as a metaphor - and a girl who's obsessed with her professional killer boyfriend. It's a romantic ideal." The clip positions The 1975 in rebel territory. Drugs, sex, violence and a Bonnie & Clyde love/crime story that ends with a bang.

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