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Friday, May 23, 2014

Ed Sheeran embarks on a wild night out in "SING"

What does a folk-pop superstar like Ed Sheeran do when he wants to get wild in a music video - pop bottles, visit the strip club, nuzzle up against some breasts - without tainting his nice-guy image? Employ a Muppet lookalike to enjoy all the debauchery, of course! Never one to stick with the expected, the 23-year-old English singer-songwriter has gone for yet another slightly unusual twist for the wacky and trippy "Sing" video, which premiered exclusively on his Facebook on Thursday and just so happens to feature the man of the moment in puppet alter-ego form. The great Muppet bender!
"Sing" is the lead single from Sheeran's upcoming sophomore album, "x," due out June 23rd. "The reason I chose this song to be the first single is, I think if I put out an acoustic ballad first, everyone would be like 'ehh, it's alright,'" Sheeran explained. "But with this, you get people who are either going to love it or going to hate it, but at least they're going to be talking about it." Featuring Pharrell Williams, who also co-produced the song with Sheeran, the track, which has pop and R&B influences and was apparently inspired by singer Justin Timberlake, is a considered a departure from Sheeran's folk rock sound.
The lyrics are about "a night out in Vegas." It was inspired by a girl that Sheeran met in Las Vegas in the summer of 2013, when "one thing led to another and now she's kissing my mouth." After the events described in the song, the pair went out for sushi. Commenting on his rapping and falsetto singing on the track, Sheeran told Ryan Seacrest: "I feel like I was veering off in one direction with that song. [It was] a very R&B led song and I wanted to pull it back and make it English so that's why I put the rap in it."
A van swerving out of control on a road before crashing into a pile of stacked cardboard boxes, and Asian business men getting entertained by an Sheeran-looking puppet? Yes, these are two scenes that make "Sing" one of Sheeran's weirdest clips to date. Muppet Sheeran is out for the night of his Muppet life, bringing his fuzzy red hair and leather jacket to bar after bar and picking up some blonde beauties on the way. The human Sheeran doesn't appear until the first chorus drops, and after the Muppet visits the strip club and vomits confetti, he stops by to pick up his human counterpart and Williams. Then: karaoke, most likely on Avenue Q. Watch Sheeran, Muppet Sheeran and Williams embark on a wild night out.

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