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Tuesday, June 25, 2013

Hurts just need "Somebody To Die For"

Ahead of their appearance at this weekend's Glastonbury festival, Manchester synth-pop duo Hurts are back and have revealed a brand new video for their latest single, "Somebody To Die For," the third cut, follow-up to recent singles "Miracle" and "Blind," to be lifted from their latest Top 10 sophomore effort, "Exile." Revealing the video on their official Facebook page, the band said: "Special thanks to the beautiful people of Slab City, California for the magical few days we spent making it. A true wonder. Enjoy..."
Formed in 2009, UK electro-pop duo Theo Hutchcraft and Adam Anderson look like they would be on the cover of Vogue with their sharp suits, slick hair and stark visuals. The pair have been compared to Tears for Fears. Their music is elegant and mysterious Hurts released their first single "Better Than Love" and toured the UK and Europe during the summer of 2010. "Somebody To Die For" is the follow-up track to the singles "Blind" and "Miracle," with "Miracle" receiving strong support from the likes of Huw Stephens and Zane Lowe at Radio 1 with the band performing the track on the Jonathan Ross show.
While "Blind" was crowned Record of the Week at Radio 2 with 'Hurts' recently performing the track on the Graham Norton show. The new single "Somebody To Die For," co-written by band members Hutchcraft and Anderson and produced by Grech-Marguerat, is a dramatic and passionate track that builds into a huge emotional chorus and is a firm favorite from new album "Exile." The track will be releasing on July 21st. The clip comes in the lead-up to the duo's appearance at Glastonbury Festival this weekend. The visuals keep up with Hurts’ usual dark and emotive theme and showcase all that Hurts are known for, sharp suits, intense synth beats and fronman Hutchcraft's strong, emotive voice.
A rather more colorful offering then we're used to, don't be fooled; the tone of the clip is still crawling with darkness. The accompanying dramatic music video is typical of Hutchcraft and Anderson - it's dark, dramatic, emotive and wonderfully overblown. The clip sees the duo perform the track in the desert while surrounded by Christian iconography, as they carry a heavily religious theme with nuns, baptism, flaming effigies and more than a few shots of Hutchcraft striking a Jesus Christ pose.

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