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Monday, January 14, 2013

Zedd took us on an emotive journey in "Clarity"

Anton Zaslavski, known primarily by his stage name Zedd premiered a new music video for the acclaimed tune, "Clarity," which heavily features vocalist form Foxes (UK-bred Louisa Rose Allen) in an on-screen love affair. The song is the title track for Russian-German electronic dance music producer and DJ's debut studio album. "Clarity" has hit No.1 on the iTunes Dance Chart, and had the biggest first week for a dance artist's album in the last 10 years.
After producing smash-hit remixes for the artists like Lady Gaga, the Black Eyed Peas and Skrillex, 23-year-old Zedd is ready to spin it to the next level. His debut album, "Clarity," is the one of the most intriguing and successful dance albums of the year, offering a wide range of electronic-musical styles, the album is a fully realized statement from an artist whose sound is far more mature than his 23 years would suggest. With roots as an electronic dance DJ and producer, Zedd has recently expanded his reach and drawn from dubstep, complextro and progressive-house traditions to create his own uniquely entrancing sound.
The title track, is more mainstream pop with a dance edge. With the song's energy and sentimental lyrics the experience is captivating and leaves viewers entrapped, which was the Germany's EDM sensation's idea all along. With silky smooth piano notes and Foxes' powerful vocals are especially impressively sweet, and become the main highlight of this electro house track. With deep lyrics this is a mellow track that displays a different and even more creative side to the producer/songwriter. The video plays a lot to the hectic separation and being back together that is described in the song, but isn't too chaotic to follow.
The Jodeb-directed video works as a visual into an electronic and ties together perfectly with the track. The video jumps from gorgeous scenery to intergalactic designs, and crashing visuals that are intoxicatingly stunning. The emotive journey the video took us on was two lovers torn apart by distance and difficulty and want so badly to be together but something just keeps them apart. It featuring a love story with the main character chasing after his beauty until they finally end up together. Zedd takes a background role and Foxes plays the role of the heartbroken female in the video, while her lover pursues her through cities, mountains, and deserts.

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