British vocal powerhouse Jessie Ware was forced to rename her sultry track "110%," which has already stolen some summer love last year, to "If You're Never Gonna Move," following a sample usage of Big Pun's track "Dream Shatterer." She responded by renaming her entire project and now decides to re-release her original visuals for the title track from her upcoming America-only EP, out January 15th. Regardless of all the modifications, the music looses none of it's signature organically tender repose and remains fun in a trippy sort of way.
Ultimately, no matter what the genre, making music is about finding one's voice. "It took me ages, really, to work out what kind of voice I wanted to be my voice," says the 28-year-old new silky voiced soft-soul sensation. Fashioning a personal sound is a mysterious and difficult process. In Ware's case, the end result, her glistening and stirring 2012 dark horse debut, "Devotion," shows just how magical this kind of alchemy can be when done right, and appears to be on a serious upward trajectory, having been earned a Mercury Prize finalist already.
When a track is as warm and warmly received as "If You're Never Gonna Move," a superficial name-change was never likely to dull any of its gloss, and the single sees Ware enter the new year after notching up a 2012 that most artists could only dream of. The track is a slick, soulful and uptempo song that is a good showcase for Ware's sleek vocals set to a crisp beat that bounces along over gossamer thin backing melodies. The lyrics are yearning without being meek, it's an empowered song about love and Ware's not some damsel that needs to be rescued. She's setting it out plain for the subject she's singing about "If you're never going to move on my love, I'll have to come to you."
The British balladeer's sizzled out Sade-like dubstep has had a baby with electropop. Drifting and driving over a Little Dragon-like beat, it bops about like sprinkles of heaven against a blessed-out backing. The whole thing feels very Robyn-like in its simple pop beauty. And that can only be a good thing. Ware wrote this light-hearted upbeat song about dancing with Bristol house producer Julio Bashmore. The clip for the ethereal love song was directed by Kate Moross and filmed at Painshill Park, an 18th-century English landscape park located at Cobham, Surrey.
Ultimately, no matter what the genre, making music is about finding one's voice. "It took me ages, really, to work out what kind of voice I wanted to be my voice," says the 28-year-old new silky voiced soft-soul sensation. Fashioning a personal sound is a mysterious and difficult process. In Ware's case, the end result, her glistening and stirring 2012 dark horse debut, "Devotion," shows just how magical this kind of alchemy can be when done right, and appears to be on a serious upward trajectory, having been earned a Mercury Prize finalist already.
When a track is as warm and warmly received as "If You're Never Gonna Move," a superficial name-change was never likely to dull any of its gloss, and the single sees Ware enter the new year after notching up a 2012 that most artists could only dream of. The track is a slick, soulful and uptempo song that is a good showcase for Ware's sleek vocals set to a crisp beat that bounces along over gossamer thin backing melodies. The lyrics are yearning without being meek, it's an empowered song about love and Ware's not some damsel that needs to be rescued. She's setting it out plain for the subject she's singing about "If you're never going to move on my love, I'll have to come to you."
The British balladeer's sizzled out Sade-like dubstep has had a baby with electropop. Drifting and driving over a Little Dragon-like beat, it bops about like sprinkles of heaven against a blessed-out backing. The whole thing feels very Robyn-like in its simple pop beauty. And that can only be a good thing. Ware wrote this light-hearted upbeat song about dancing with Bristol house producer Julio Bashmore. The clip for the ethereal love song was directed by Kate Moross and filmed at Painshill Park, an 18th-century English landscape park located at Cobham, Surrey.
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