50 Cent just released his dark and gloomy action-packed video for "My Life," which the 37-year-old G-Unit hip-hop mogul has enlisted some major star power from his Shady partner-in-crime Eminem and Maroon 5's frontman Adam Levine. The new rap track is the third cut from his upcoming fifth 'more personal' album, "Street King Immortal," which has been delayed to be released on February 26, 2013. And their latest visual is really intended to get a message across.
The track, which premiered yesterday, finds the rappers spitting about their individual struggles the pressures of fame over the years, and expressing some melancholy and confusion of their lives as the singer touts the whole reason this may be a hit. 50 Cent speaking on his journey from the streets to the fame and having friends turn to enemies. After Levine croons on the hook with an undeniable earworm, Eminem reveals that he may not have been ready for the fame that followed "Recovery," but his guest verse is the best thing he's done in 2012.
50 Cent is a weird case among rappers, isn't he? He put out one of the best-selling hip-hop albums of all time in Get Rich or Die Tryin', and his personal narrative is as ingrained in the popular consciousness as any mainstream star’s of the past two decades. On the other hand, he's had a string of duds and non-starters, both in the music world and in the straight-to-DVD universe. But he's still a prodigious talent, and his upcoming album "Street King Immortal" might be the thing that puts him back on top of the rap world.
The Rich Lee-directed video might seem like a simple fugitives on the run from law enforcement story as they desperately try to escape a tenacious helicopter that relentlessly follows them throughout their environments, but it's actually a metaphor for life under the spotlight. The high-budgeted, action-packed is a perfect illustration of the difficulties they face day by day. As Eminem described: "The video is kind of abstract; it's kind of metaphoric in a sense, like the paranoia of feeling like we're being chased. Whether it's true or not, it's kind of how we feel. It's kind of a metaphor for us running for our lives. Personal lives and from fame, everything that goes with the game."
The track, which premiered yesterday, finds the rappers spitting about their individual struggles the pressures of fame over the years, and expressing some melancholy and confusion of their lives as the singer touts the whole reason this may be a hit. 50 Cent speaking on his journey from the streets to the fame and having friends turn to enemies. After Levine croons on the hook with an undeniable earworm, Eminem reveals that he may not have been ready for the fame that followed "Recovery," but his guest verse is the best thing he's done in 2012.
50 Cent is a weird case among rappers, isn't he? He put out one of the best-selling hip-hop albums of all time in Get Rich or Die Tryin', and his personal narrative is as ingrained in the popular consciousness as any mainstream star’s of the past two decades. On the other hand, he's had a string of duds and non-starters, both in the music world and in the straight-to-DVD universe. But he's still a prodigious talent, and his upcoming album "Street King Immortal" might be the thing that puts him back on top of the rap world.
The Rich Lee-directed video might seem like a simple fugitives on the run from law enforcement story as they desperately try to escape a tenacious helicopter that relentlessly follows them throughout their environments, but it's actually a metaphor for life under the spotlight. The high-budgeted, action-packed is a perfect illustration of the difficulties they face day by day. As Eminem described: "The video is kind of abstract; it's kind of metaphoric in a sense, like the paranoia of feeling like we're being chased. Whether it's true or not, it's kind of how we feel. It's kind of a metaphor for us running for our lives. Personal lives and from fame, everything that goes with the game."
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