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Monday, July 13, 2009

"Brüno" Tops Weekend Box Office With $30.4M

It was a "wunderbar" weekend for comedian Sacha Baron Cohen, whose latest mockumentary, Brüno, finished 1st at the box office by grossing $30.4 million, according to early estimates by Hollywood.com Box Office. However, Cohen better celebrate his victory quickly because like his gay Austrian fashion reporter character's interview with Congressman Ron Paul, it's not going to last too long. Bruno topped the charts on opening day Friday but had a huge drop the rest of the weekend. Clearly, many of Cohen's fans rushed to see Bruno on its opening day, but that considerable Friday-to-Saturday drop may also indicate poor word-of-mouth (the comedy scored a rancid "C" rating from CinemaScore moviegoers).

Brüno has received some pretty scathing reviews. The Los Angeles Times wrote that it "pile[s] even more stereotypes and discomfort onto an already hostile climate." And even Fox News asked the question, "Is Bruno harmful to gay and lesbian causes, or just really funny?" The Christian group also wants cities to Brüno because it says the movie is offensive and loaded with inappropriate sexual content.

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