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Thursday, November 27, 2014

Zella Day lets love consume your 'Sweet Ophelia'

Meet Zella Day, a self-professed wild child from Arizona, who grew up covering legends like Elvis and Bob Dylan at her parents' coffee house, and who's being dubbed (somewhat misleadingly) as the "happier version of Lana Del Rey." While that's an impressive comparison for a 19-year-old, Day's songs of summers and ex-lovers are good enough to stand on their on, and Day is now ready to break out with her own material, starting with her breakout debut single "Sweet Ophelia."
"Sweet Ophelia," a blending of personal encounters in an eerie resemblance to that of Hamlet's Ophelia. Crunching drum machines and menacing electronics juxtapose Day's airy croons as she sings about the sanctity of physical connection, powerfully portraying both the majesty and fragility of letting love consume you. The eclectic and promising indie-pop track opens up with evocative synth chords and an unusual crunching drum sound. Day's falling melody drips through the verse before opening up to an anthemic chorus. The interesting arrangement includes layers of synths, thumb pianos, and strings, but the real focus is Day's haunting vocals native to her origins atop a contemporary throbbing, synth-backed foundation.
It's like some mystical California desert chant-turned-love ballad that never tries to pummel the listener or prove its epic might. Her Gianennio Salucci-directed clip may not have a narrative, as it keeping things simple we get plenty of her face, a flower opening, some writhing around in the back seat of a car, a bit of gentle dancing and of course, being a pop song, an earworm of a chorus. Day calls the video "simple and raw." Shot in an LA studio, the aesthetic was inspired by Day's style icons: Jane Birkin, Brigitte Bardot, and Bianca Jagger. There's no high art concept here, but we love the sexy sound and style of Zella Day. Perfect for 2015.

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