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Saturday, November 8, 2014

Lorde goes dark with "Yellow Flicker Beat"

On Friday morning, her 18th birthday, Lorde celebrated by unleashing the haunting music video for her popular single, "Yellow Flicker Beat," the alluring lead the theme song from her "The Hunger Games: Mockingjay - Part 1," soundtrack. She's become a bona fide pop star without sacrificing any of her art-kid weirdness, and the Lorde-curated indie-heavy soundtrack will hit stores on November 17 via Republic Records, and the film hits theaters worldwide on November 21.
The New Zealand teenage songstress penned the intense tune with her "Pure Heroine" collaborator Joel Little. The music is similarly eerie, with Lorde purring over softly buzzing chords that segue into a darkly driving arrangement with a hip-hop groove. "People talk to me but nothing ever hits... voices just burn," she sings. With the typically sweeping themes and moody, electronically enhanced melodies, the electropop entrancing number features Lorde's brooding croon over minimal synthesisers and rattling drums.
According to Lorde, it was her "attempt at getting inside" the head of the movie series' heroine Katniss Everdeen. The song begins with a slow and measured start, which features the "touched by pain" lyrics "I'm a princess cut from marble/ smoother than a storm." As the drums start, Lorde sings "This is the start." And Lorde wanted to give us a visual of the dark, yet powerful song.
Directed by Emily Kai Bock who bringing some of the same ominous Lynchian darkness, the sleek clip is a full-on showcase for the "Royals" musician's freaky witch-marionette rap-hands dancing while moving her body and arms like she only can in several moody, atmospheric settings, including a seedy motel, an empty auditorium, a swimming pool, and even a cushy party, as she sings, "This is the start of how it all ends/ They used to shout my name, now they whisper it/ I'm speeding up and this is the/ Red, orange, yellow flicker beat sparking up my heart."

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