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Tuesday, November 11, 2014

Taylor Swift Is In On The Joke For "Blank Space"

Taylor Swift unexpectedly premiered the life-changing "Blank Space" music video Monday morning via Yahoo Screen. The Max Martin and Shellback co-produced pop record is the official second single from Swift's newest album "1989," which debuted at No.1 on the Billboard Top 200 last week having sold over 1 million copies in just 7 days!
This song finds Swift sending up her image as a heartbreaker who writes all of her songs about former boyfriends. She warns us that she's "got a long list of ex-lovers, they'll tell you I'm insane" plus she has, "a blank space baby, and I'll write your name." Swift said her intention with this track was to run wild with the way the media portrays how she conducts her romantic life. Swift explained "Boys only want love if it's torture and a constant chase. Men want love if it's real, right, healthy and consistent."
"Blank Space" has been called Swift's "Gone Girl" moment. But she's also having fun with it. Played straight, the Joseph Kahn-directed video is an unflattering portrait of a woman going nuts, but Swift is smarter than that, and it comes off as a meta commentary. In fact, the video's subsequent disappearance may be the best example of how deft Swift is at controlling what she puts out. wearing stunning gowns, and completely embodying her lyric "darling, I'm a nightmare dressed like a daydream." It is, as it's intended to be, hilarious.
Swift's video plays precisely into this. It opens in a fantasy world that's a more grown-up version of the realm on display in Swift's "Love Story" video. But then things turned upon seeing her man, played by male model Sean O'Pry, texting during a picnic date, Swift immediately turns into an incredible stereotype of an unhinged, knife-wielding girlfriend in a perfect, ironic parody of what many must assume is a Swift-ian lifestyle of decadence, glamour, and a little bit of crazy.

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