Paramore gave fans what they have been waiting for. The trio return with the combat rock cinematic video for their cathartic comeback song, "Now," the lead single from alt-rockers' upcoming self-titled, long-in-the-works eponymous fourth album. Paramore have been through their fair share of battles over the past two years. It's clear they've managed to conquer every challenge thrown - or fired - their way. Paramore are clearly in it for the long haul.
Paramore has gone through a period of change since their last album, "Brand New Eyes" was released in 2009. Two members left the group in 2010. In a blog post, Hayley Williams, Jeremy Davis and Taylor York explained that "Now" represents the journey back. The rock band from Franklin, Tennessee have had their fair share of ups and downs in the past which is probably why Williams sings "If there's a future we want it Now." A catchy stuff, but early-'00s swagger-jacking.
With a sparse guitar-driven intro that finds Williams throwing her immaculate vocals to great effect, "Now" quickly settles into a distinct Paramore groove like the Paramore of old, hitting a triumphant chorus with massive guitars and even a few horns as Williams shows how little patience she has wanting everything now. "It's just about sort of reaching forward and claiming victory over whatever is to come. You know that something's out there waiting on you; when it's really good and you just claim it. You have to believe it before you see it sometimes and that's definitely what we did with this album," Williams explained song's meaning.
The striking message is crystal-clear: After weathering the storm, Paramore are still standing, rather defiantly so. "Lost the battle, win the war," Williams sings as she preps for all-out combat in the Daniel Cloud Campos-directed video which depicts fairly grisly violence using bursts of playful color and follows song's will to thrive with Williams and fellow members trying to survive a war battlefield. Amidst the chaos, the Paramore singer keeps her cool, tracking down the leader behind the opposing faction. A symbolic gesture that suggests true victory doesn't come with weapons, it comes with forgiveness, acceptance, and genuine love.
Paramore has gone through a period of change since their last album, "Brand New Eyes" was released in 2009. Two members left the group in 2010. In a blog post, Hayley Williams, Jeremy Davis and Taylor York explained that "Now" represents the journey back. The rock band from Franklin, Tennessee have had their fair share of ups and downs in the past which is probably why Williams sings "If there's a future we want it Now." A catchy stuff, but early-'00s swagger-jacking.
With a sparse guitar-driven intro that finds Williams throwing her immaculate vocals to great effect, "Now" quickly settles into a distinct Paramore groove like the Paramore of old, hitting a triumphant chorus with massive guitars and even a few horns as Williams shows how little patience she has wanting everything now. "It's just about sort of reaching forward and claiming victory over whatever is to come. You know that something's out there waiting on you; when it's really good and you just claim it. You have to believe it before you see it sometimes and that's definitely what we did with this album," Williams explained song's meaning.
The striking message is crystal-clear: After weathering the storm, Paramore are still standing, rather defiantly so. "Lost the battle, win the war," Williams sings as she preps for all-out combat in the Daniel Cloud Campos-directed video which depicts fairly grisly violence using bursts of playful color and follows song's will to thrive with Williams and fellow members trying to survive a war battlefield. Amidst the chaos, the Paramore singer keeps her cool, tracking down the leader behind the opposing faction. A symbolic gesture that suggests true victory doesn't come with weapons, it comes with forgiveness, acceptance, and genuine love.
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