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Saturday, February 2, 2013

Eve re-entries into the game with "She Bad Bad"

Eve is back and badder than ever in a good way. After a decade-long hiatus, the Philadelphia rapper makes her long-awaited comeback and continues her march back to relevancy with the chic video for "She Bad Bad," the lead single from her upcoming ever-delayed fourth album, "Lip Lock." Admittedly, Eve looks good and the video's attention-deficit visual style compensates for what was likely an independent budget, and still slay. Simple, yet effective, the clip does a solid job of capturing swagged out aura of the song.
Now a resident of London town, the 34-year-old former Pitbulls In A Skirt is eying April as the release window for the project which will be independently via her own label, Blondie Rockwell Inc. She's still bad. So she's rapping about it. Eve has suffered through plenty of pushbacks for this upcoming album. But it may just see the light of day this time around. Especially because she finally has a video for her aforementioned single.
The good ole indie route opened up for Eve, who came hard this time around with this African-inspired swaggy banger, "She Bad Bad." Over a chanting beat produced by JukeBox, the Scorpion delivers stinging verses about her re-entry into the game and her competitors. Set to a sparse and rather aggro beat, the track is laced with tribal chants and grunts leaving ample room for Eve to spit some rhymes about her comeback. We may have mixed feelings toward Eve's comeback single, but you know we're still crazy happy she's making new music.
Getting glammed it up to remind us why she's the reigning "Pitbulls In A Skirt," Eve continues to show the sultry side of the former Ruff Ryders first lady in TAJ-directed black and white sepia style video with a Caribbean influenced hook and a vintage, sepia-toned look. It starts off with Eve looking at herself in a mirror, with skulls on the wall oh her left. Then the video shows Eve looking glamorous while rapping, dancing and spitting her braggadocios rhymes in various high-fashion outfits, including some stylish bodices and fedora hats.

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