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Sunday, April 8, 2012

Rita Ora "R.I.P." To The Girl She Used To Be

After hitting us with a brief preview a few days ago, Rita Ora unleashed the full video for her brand-new club-ready track "R.I.P.," which serves as her debut solo U.K. single. The 21-year-old singer, one of Jay-Z's Roc Nation artists, conquered the British charts with her DJ Fresh collaboration "Hot Right Now," but she's only getting started. With "R.I.P." stays true to her UK roots as well as embracing her new US family.
Penned by Drake and produced by Chase & Status, "R.I.P." basically boils down to her telling a dude that she's going to have him, so he'd better get ready. The seductive dub-inspired beat kicks off with a verse from fellow British rapper Tinie Tempah before the blonde bombshell unleashes her freaky side. The London-bred singer combines the sultriness of Rihanna with the rocker chick swagger of Gwen Stefani, one of her biggest influences. Vocally, her delivery was faultless, and the result is a sexy ode to homewrecking shot in a vacant parking lot with Tempah.
"I wonder if you'll be able to handle me," the blonde pop and R&B riser teases toward the end of the cut. "Mental pictures - no cameras, please." It's a classic show of rebellion from an artist who's clearly itching to set off some alarms. It's not unusual to see up-and-coming pop artists try and channel bigger stars when trying to gain an audience. But this is ridiculous. In the video for her single "R.I.P.," the British singer comes off like a second-hand Rihanna, from her wardrobe to the Talk That Talk-cribbing song itself.
Ora is working hard to dead in the new clip, video director Emil Nava and the styling team got her rough and tough, dressing her in wife beaters, beanies and leather jackets. She even dons a pair of sneakers in the video, which is rare for a pop chick these days. Ora runs and jumps around a warehouse and dances on top of cars all while flirting next to Tempah. It seems the only car parked in the garage has melted into the floor, and if that's the case, it's because Ora has exuded enough heat to actually liquify concrete.

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