J. Cole Shows Tour Lifestyle In "Sideline Story"

J. Cole has dropped a visual for the moody piano tune "Sideline Story," the title track from Cole's critically-acclaimed debut studio album, "Cole World: The Sideline Story," which has more bright spots than lowlights and serves as a solid debut. "I wish somebody made guidelines, On how to get up off the sidelines," the 27-year-old rapper said.
This dubstep-tinged electro-rap tune finds Cole spitting rhymes in which he justifies splashing out on an expensive chain and watches as time is fleeting. "They say time is money, but really it's not," the North Carolina rapper spits. "If we ever go broke, girl, then time is all we got." The song title was borrowed from his label boss Jay-Z's 1997 track "A Million and One Questions." During a listening-session for the album, Cole said he thought about using this song's title after reading it as a headline in a "rich person's magazine."Directed by Axel Laramee and Adam Roy, the clip documents Cole's international 2011 tour, capturing the song's straightforward production and lyrics, representing the journey Cole has taken with the release of his first album and setting the stage for his follow up sophomore effort. It encapsulates his persona well. He's a guy born in the struggle and determined to not be poor for the rest of his life.
Cole gives viewers an inside look at his touring lifestyle in his new video for "Sideline Story." The cameras follow Cole around the world: Amsterdam, Stockholm, Birmingham, Paris, Berlin, Copenhagen, Oslo, Liverpool, London, Abu Dhabi and Dubai are all cities the North Carolina native hits, serving the masses with his lyrical punches in the video. Shots show him commanding the stage in front of packed stadiums and during down time he plays a game of cards, dabbles in some pool playing and gazes up at the Eiffel Tower.