Imagine Dragons're mystic travelers in "It's Time"

Imagine Dragons have been waiting three years for this day, they finally premiered their first video for "It's Time," the breakout single off of the fast-rising Las Vegas band's latest EP, "Continued Silence." The clip represents the first fruits of their new deal with Interscope Records, and, for a band that has taken its time to get to this point, well, they're definitely enjoying the moment.
Any time I hear music, I also see visuals in my mind," says Imagine Dragons' frontman Dan Reynolds of the video, which was shot on a dry lake bed in Barstow, CA. "'It's Time' is an emotional song that was written at a very transitional period of my life. I've always loved conceptual videos that leave room for the viewer room to interpret it in a way that is most personal to them. That is what we tried to do with this video. The director had a great vision for representing the song’s meaning in a subtle way. We wanted the video to be cinematic and true to the song."
If you were stuck in the middle of the desert after some kind of postapocalyptic shipwreck with your bandmates, what's the one thing you have left to do? Put yourself in infinitely more danger, of course! Imagine Dragons take their cheery, indie-pop tune "It's Time" in a decidedly darker direction in their new video for the track, which opens with the Las Vegas foursome headed out across an eerie desert landscape. Despite the impending thunderstorm, the band is on a quest to find resources. The video doesn't exactly fit the song but it really works.
The clip is basically an updated take on the old "Jack and the Beanstalk" tale, with the band starring as mystic travelers in a very dark world, carrying a very special parcel. Since forming in Vegas in 2009, Imagine Dragons have been on one long voyage, one that's certainly had its share of ups and downs along the way. So with their first proper video out in the world, and plans to begin work on their full-length debut already in the works, Imagine Dragons continue to march on. And in that regard, things are still the same as they've ever been.