Justin Bieber Unveils "Boyfriend" On The Voice

Teen sensation Justin Bieber took the stage midway through the Tuesday's episode of NBC's "The Voice" to unveil the video for his new single "Boyfriend," the first single from his upcoming third studio album, "Believe," that should hit shelves on June 19th. The Canadian singer weighs in on how literal the video will get and when fans might get to hear more from "Believe."
When Bieber turned 18 on March 1, he devoted part his special day to appearing on The Ellen Degeneres Show, and announced this song as the lead single from his new album. "The song is basically, I'm talking to this girl and I'm like, 'If I was your boyfriend I'd never let you go,'" Bieber told Degeneres regarding the track's meaning. Musically, "Boyfriend" is a R&B and hip-hop includes elements of acoustic music, while still having club beats, and the lyrics features Bieber singing about being "everything you want." The instrumentation is kept in a lower sound to highlight Bieber's vocals.
Bieber wrote the song with American songwriter Mike Posner, who said: "I wrote and produced that with him. And wait 'til you hear the beat; you're going to flip. You're going to want to play this song. Yes, it's super hip-hop." Bieber explained to Ryan Seacrest on his radio show why he decided to lead his "Believe" album with this track: "It was a really hard choice. I mean, we had so many songs, so many uptempos we could release, [that] I thought, 'Let's slow it down,' " he said, adding that "I thought this was the perfect single," as this song "was me all the way; it is a representation of me."
Bieber revealed that the video doesn't have a "steady concept," adding that it mostly features artistic shots intercalated with dance scenes, "It's not like 'Justin follows this girl to this spot.' No, it's a bunch of amazing scenes: Like a fire scene, we have an ice scene." The Colin Tilley-directed clip sees the boyfriend of Selena Gomez channeling his inner ladies man by whispering the slick tune seductively in a girl's ear as shots of an icy realm flash. With a guitar in hand, the singer strikes a Michael Jackson-esque pose before a gleaming white sphere.