Kris Allen is finally back and makes his contribution to the anti-bullying movement with the video for his self-empowerment single, "The Vision of Love," the official first single from American Idol season 8 winner's upcoming sophomore studio effort, "Thank You Camellia," the follow-up to his self-titled 2009 debut, arriving on May 22.Even the smallest steps make a difference, the track is a self-empowerment anthem about standing up for those less fortunate, even when fear takes over. Allen wrote the song with The Messengers production team, Nasri and Adam Messinger, who have also worked with Chris Brown and Justin Bieber. Speaking with Katie Krause of Clevver News before its release, Allen said the single is an, "uplifting song... a world song that's about people being good to each other."
The the 26-year-old former American Idol winner plays narrator in the Lenny Bass-directed new clip, which was filmed last month in Los Angeles. The the storyline involves two teens, one insecure and lonely, the other tormented by bullying, and ultimately shows how acts of kindness helps those suffering find inner strength and confidence. The scenarios play out intercut with footage of Allen playing the song in an empty loft, and is also seen being occupied with creative process of writing the empowerment song.
The video documents the song's lyrics pretty literally by suggesting optimistically, that "standing up" doesn't need be a dramatic, difficult action - one student puts a hand up and stops his friends from harassing another, while our lonely introverted girl learns how to overcome her self-doubt simply by taking off her headphones and introducing herself. The texture of the video is sleek and raw, packing a punch. The clip is meant to appeal to Allen's younger base and it sends a nice, yet oversimplified message.
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