Kerli Transforms Through "Army of Love" Video

In a unique partnership, Estonian singer /provocateur Kerli and AOL have teamed up to debut her infectious electro-pop track "Army Of Love," throughout the month of December. Kerli has just completed her transformation from creepy art-pop chick to sexy pop princess with the release of her new video and is ready to show her "moon children" clip, self-described style of "bubble goth," which shows the making of her latest masterpiece. The video is 'just like her others' quite the fantasy trip, but also has some more realistic scenes.
"Army of Love" is the first taste from Kerli's upcoming, Spring 2011 as-yet untitled sophomore album. The dancey tune is rooted in an infectious electronic beat, and is packed full with all the electropop goodness and positive lyrical themes that have become a potent force on the Billboard charts as of late. Kerli's ethereal vocals act as icing on the proverbial cake. "'Army of Love' is the kind of army that uses integrity love and unity as weapons, and as we picked some super grimy locations to represent the restriction, I really wanted the characters to be completely magical and represent faith," Kerli says of the video concept. "You know, like little beacons of light in the darkness." Kerli throws a White Party to rival Diddy's annual bash, and decked out in all white, the talented singer and her moon children minion kick off a righteous outdoor assembly that doubles as the hottest rave to hit Middle Earth.
The video was filmed in Kerli's hometown of Estonia by Baltic director Kaimar Kukk during early November. According to the singer, "This video sets the undertone of my entire new album. The theme for the video is 'army of love,' so I definitely wanted to play up the army concept," she explains. "But I didn't want it to be a regular army, because 'Army of Love' stands for the invasion of creativity and beauty, so I decided to take everything army and make the colors into white and pastel colors." Her new video has given fans an inside glimpse of the singer's creative process, her costumes and her native region. Kerli stated, "This song and video really set the tone for my new album. I am very happy that I can launch it with such a strong partnership with AOL and reach so many people. I hope that the message - creating an Army of Love that will bring Integrity, Love and Unity into the world - will inspire young people in all areas of their lives."
Hailing from Elva, a tiny, then-Soviet occupied town of 5,000 people in the forest, in Estonia, Kerli always dreamed she would leave and experience the world and she has! Her musical journey took her to the Baltics where she won an American Idol-style talent competition at 14, which ultimately led to her signing at Island Records. She has definitely taken a different musical route this time around, incorporating an infectious electronic beat! What hasn't changed, is Kerli's beautiful lyricism. Her songs always have meaning behind them, because she gives herself whole heartedly to her creative process. Kerli is a unique artist, with a talent like no other.