Joemca And The Poets Debut "Big Dreams" Video

Joemca (pronounced "jum-ka") and the Poets has premiered new video on Consequence Of Sound for the lead single "Big Dreams" off his soon to be released debut full-length album "16 Devils," an effort which promises to offer "the perfect balance between artiness and accessibility," and savor all of the impressions, has released on June 22 via One Stone/The Orchard.
The 25-years-old Joemca is a classically trained pianist and violinist, and echoes of this background are evident across his eponymous EP, from the symphonic arrangements and classical passages that loft forth from his keyboards. Joemca mixes eclectic beats with soulful musings, but his textures and co-production attempt to capture the Irishmen's own rousing style and dynamics. Joemca's lyrics are extraordinarily evocative but veiled, leaving listeners to draw their own conclusions. A sublime meeting of atmosphere, melody, rhythm, and emotion, Joemca has created an elegant, majestic set that makes one long to hear more.
The L.A. native/New York transplant spent the last year coloring outside the lines of his long-awaited debut LP, "16 Devils." Despite having roots that reach as far back as 2006, the album feels like one seamless collection of love songs that are a little off, a little more real than one verse/chorus, verse/chorus exercise after another. On "16 Devils," Joemca has drawn a clear line of self expression, where his voice and his words are paramount. At the same time, the music transcends genre, building an edifice with elements of pop, soul, soundtrack, and electronica without really leaning towards any of them. That's immediately clear if you listen closely, as "Big Dreams" raises the curtain with crushed beats and groove-locked hooks. Needless to say, this is far from your everyday, overly predictable indie rock album.
"Big Dreams," is straight pop gem, complete with head-nodding beats and grabbing hooks. It serves as a good example of the music. The instruments are all pushed back, although the drums are relatively forward. While they look prosaic in print, Joemca's voice imbues them with a more symbolic depth. Fundamentally, this is songwriter material with none of the folk or indie rock that usually implies. The instruments are all secondary to Joemca's voice, which has a lot of Bono -- sometimes theatrical, sometimes husky, but often proclamatory. Every word is clearly enunciated, which is fitting because his lyrics are fairly polished. The music is often brooding, serious, and a little world weary.
The Evan Frushtick-directed clip was shot in two days on a farm in upstate New York and adds some stunning scenery behind those head-nodding beats and grabbing hooks. Grace plays the daughter. At the age of sixteen, Grace was offered the role because "she had a grasp of acting far beyond her years," said by Frushtick, who was so impressed with Grace's on set performance, the way she related to the cast and crew, and her involvement of character transitions that he invited her to do an internship with his company, which she accepted. "Grace is a gorgeous, witty and dynamic young actor, who is a professional on set and a great asset to the process" said members of the crew.