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Friday, April 26, 2013

NERVO help a girl "Hold On" to her lost loved one

NERVO have recently released a chilling music video for their high energy vocal single, "Hold On," the third single taken from Australian Sister DJ duo's debut studio album that’s scheduled for release by the end of the year. It's been a hot minute since we last heard from former models turned DJs Olivia and Miriam, the paralyzingly gorgeous and talented Aussie twins, otherwise known as NERVO. And their "Hold On," is the latest banger added to the growing arsenal of hits from the dance music scene's fast rising stars.
Their latest release, “Hold On,” is a progressive banger with a steady build and airy delicate vocals that glimmer amidst metallic synths. The track carries the electro-influenced edge of co-producer R3hab, creating a stunning contrast against soaring and uplifting trance-reminiscent melodies. It marks a departure from the vocal chants and pure attitude of earlier club-crushing bangers. The sexy track opens with creeping vocal harmonies that drop the hook right out of the gate. It's the kind of anthem that involuntarily prompts you to visualize a giant hoard of sun-soaked festival goers sheathed in neon ribbon and be-fringed crop tops undulating up and down in slow motion.
But if you listen carefully, you'll hear Olivia and Miriam plead a simple, but sincere message: "Give us a chance / I just wanna hold on." The NERVO girls are striking it big with "Hold On," a strong electro-house production with perfect electronic base, which still boasts NERVO's signature club-ready sound and a dance floor-ready big breakdown, but offers up a vibrant melody and shows a more vulnerable side of Olivia and Miriam with the heavy punch of the kick drum. Accurately conveying Club Atmosphere yet keeping it on the mellow more accessible side to those who are not dancing their hearts out. It changes the vibe completely from what we used to expect from NERVO. Their vocals here are more intimate.
The tune is a huge representation of the kind of pop EDM that’s bound to be getting love in the near future. If you thought EDM was already pop/mainstream, you've not seen anything yet. The song is very electrifying and the cinematography visuals are very reflective of the lyrics. If only NERVO was around to give dad some champagne while we were moving into a new house. A pretty girl, some makeup and a ghost, the "Hold On" clip paints a rather haunting atmosphere for the track and it's quite fitting. In the video, a woman laments on the loss of her loved one in a tragic accident while going through physical objects that make her remember him. It's easily their best visual work.

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